Video: How a 12-year-old’s dream became business reality

May 15, 2018 3:01 pm

From dreamer to achiever, Pauline Guesne, co-founder of Induo, a company that creates workwear that is as efficient as sportswear, tells AMEinfo how she turned her passion into a successful startup and dealt with pressure along the way.

Arab Luxury World 2018: Brands need to adapt to the changing face of luxury

Pauline Guesne recently took part in the Global Start-up Bootcamp, part of arab luxury world (alw) 2018, the Middle East’s leading conference on the business of luxury.

The Bootcamp, sponsored by TAG Heuer and Chalhoub Group, was held at the INSEAD Business School campus in Abu Dhabi in May.

VIDEO: Is e-commerce the solution for luxury brands?

More than 25 start-up companies from around the world attended and later presented their company in a ‘pitch session’ in front of 600-plus industry professionals during the alw conference, two days later.

Watch Pauline tell her story here.

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Hadi Khatib
By Hadi Khatib
Hadi Khatib is a business editor with more than 15 years' experience delivering news and copy of relevance to a wide range of audiences. If newsworthy and actionable, you will find this editor interested in hearing about your sector developments and writing about it.