After the UAE, food now “Deliveroo”d in Kuwait

February 21, 2019 12:07 pm


Deliveroo is bringing its food delivery services to Kuwait, thus, entering its 14th market overall and its second in the Middle East after the UAE.

The London-headquartered company has partnered with more than 900 restaurants in Kuwait, including Five Guys, Zaatar & Zait, and Shake Shack. It aims to create 500 jobs in its first year, with delivery assured in about 30 minutes in Kuwait City. The company appointed Kuwait national Seham AlHusaini as its General Manager for the country.

“We have an amazing food culture and we can’t wait to bring the people of Kuwait City their favorite food. We will support our restaurant partners by ensuring they have the best global delivery partner,” Seham AlHusaini said.

The company’s prime competitors in the market will be Delivery-Hero owned Talabat and Carriage.

“Kuwait is a really exciting market with a vibrant local food scene. We’ll bring out expertise and our innovation to Kuwait to ensure that people have access to the best price, selection, and service with Deliveroo,” said Will Shu, CEO, Deliveroo.

 

“Fastest growing” food-delivery service

Like Uber Eats, its competitor in the UAE market, Deliveroo claims to be the fastest growing European food delivery company – and the numbers are worth a look!

Deliveroo has currently partnered with 80,000 restaurants and employs 60,000 riders worldwide. It operates in more than 500 cities and towns across a number of countries including Australia, Belgium, France, Germany, Hong Kong, Italy, Ireland, Netherlands, Singapore, Spain, Taiwan, UAE, the UK, and now, Kuwait.

 

 

Founded by William Shu and Greg Orlowski in 2013, Deliveroo has seen its revenue grow by more than 650 percent year-on-year. In 2017, the company witnessed a 116 percent jump in its worldwide sales, which grew to 277 million pounds. The company has become one among just a handful of UK-domiciled “unicorns” with a valuation in excess of $2 billion.

In November 2018. reports circulated about Deliveroo pushing for new funds that would see its valuation rise to $4 billion. This was accompanied by talk of a possible IPO in 2020.

 

Dubai expansion

Deliveroo’s expansion plans in the UAE were announced just days ago with the opening of its third “Editions” site on Hessa Street, Dubai.

The 6,130-square-foot site will host 12 kitchen units, bringing 19 restaurant brands with unique new concepts to people in Dubai. It will operate seven days a week, from 9:30 am to 11:30 pm.

The new site also means that the company expands its delivery zones to include Al Quoz, Arabian Ranches, Al Barsha South, JVC, Studio City, Sports City, IMPZ, Motor City and Madinat Jumeirah.

 

 

“We are excited to launch Haagen-Dazs in Deliveroo Editions. The platform gives us the perfect opportunity to bring Haagen-Dazs to customers in more areas in Dubai. Being closer to the customer makes sure our delicious, preservative-free ice cream arrives in optimal condition,” said Wissam Menkara, Regional Sales Manager, Food Service – MEA, Haagen-Dazs.

Not only does this bring a greater selection of food, in terms of home delivery, to people in these areas, but when coupled with the company’s virtual Food Market, it also means that customers can order from different restaurants in the same order. This will cover an array of cuisines including Chinese, Greek, Italian, Thai, Hawaiian, Arabic, and French, among others.

Deliveroo states that restaurants around the globe who have partnered with them have increased their revenue by 30 percent, thus, also creating thousands of jobs in the restaurant sector across the globe.

 

 

 

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Anup Oommen
By Anup Oommen
Anup Oommen is a Business Editor at MediaQuest Corp. He has been a journalist for the last eight years and has extensive insight and expertise in international relations, macroeconomics, sports and financial news.



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