How the ‘gig economy’ is driving people to up their game, push limits
By: Nour Al Hassan, founder, and CEO of Ureed.com
The job market is not what it used to be; today, millennials are creating their ideal positions instead of finding them. This is what it means to be in the gig economy; engaging in short-term contracts, holding part-time jobs, or hiring independent freelancers.
During the process of setting up the region’s first editorial marketplace, we at Ureed paid attention to the trends and became adept at creating jobs and opportunities that inspire flexibility, freedom, and fluidity.
This large-scale change in the labor pool has yielded many benefits, such as the chance to spend more time with family members, the ability to lead a more versatile lifestyle, and the opportunity to be one’s own boss.
This shift comes at an opportune time since the downsides of a traditional market are stacking up, especially against women. Females are constantly being overlooked when it comes to promotions, career advancements, and full-time positions.
Employers assume it would be a waste to spend time and money on training a female employee since they think she’ll eventually leave to make her household a priority.
Recently, it’s become clear that nobody wants to hire people part-time or who want flexible hours to fit around their families, but there are so many talented women who are desperate to work and have the skills and discipline to offer their services freelance.
This was why Tarjama (services for certified translations) and Ureed were created; to utilize the vast resources at our disposal, wherever and whoever they may be.
Another obstacle the gig economy is facing is lack of engagement and communication between corporations and millennials.
Though this new workforce is filled with ambitious talent, the more conservative CEOs and directors are hesitant to stray from tradition by hiring part-timers or independent contractors.
These challenges only strengthen Ureed’s mission and cement the idea that it was the right time to launch in the Middle East.
There is a huge pool of talented freelance professionals available but often businesses are opting for the traditional hiring model due to the lack of choice and infrastructure.
We see this as a new chapter for both businesses and the freelance workforce, as Ureed will allow people to hire quality talent, regardless of the size and complexity of the project.
While the gig economy does present its own set of challenges; the irregularities of a freelancer’s workload, finding an available freelancer for a company on short notice, and negative feedback when the freelancer wasn’t a good fit for the client, Ureed and like-minded entities want to offer solutions through their platforms that create a harmonious and productive ecosystem for all.
We feel there is a promising future ahead and that Ureed was the natural evolution our industry needed, similarly to the evolution we’re witnessing today with taxi services or hotels being disrupted, or at least complemented and improved, by their online and app-based peers.