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Apple: A basket of new goodies

September 8, 2016 1:17 pm

People at Apple’s keynote get to see the new products. (Image courtesy: Apple)

Apple announced a list of new and upgraded products from its different product segments during a keynote on Tuesday evening.

Here are some of the top products the Apple lovers can expect to get their hands on in the near future.

iPhone 7 and iPhone 7 Plus

Apple introduced the iPhone 7 and iPhone 7 Plus, sporting new and advanced camera systems and the best battery life even seen in an iPhone.

They also include immersive speakers, a wide-colour system from camera to display and are the first water- and dust-resistant iPhones.

Both models will be available across 25 countries on September 16. They are available in 32GB, 128GB and 256GB versions,  with prices in the region starting at AED2,599.

The new jet-black finish will be offered exclusively on the 128GB and the 256GB models.

“iPhone 7 and iPhone 7 Plus dramatically improve every aspect of the iPhone experience, reaching a new level of innovation and precision to make this the best iPhone we have ever made,” said Philip Schiller, Apple’s senior vice-president of Worldwide Marketing.

“The completely redesigned cameras shoot incredible photos and videos day or night; the A10 Fusion chip is the most powerful chip on any Smartphone, while delivering the best battery life ever in an iPhone; and an entirely new stereo speaker system provides twice the sound, all within the first water- and dust-resistant iPhone,” Schiller added.

The new camera system includes the following features and updates:

12-megapixel wide-angle camera

Optical image stabilisation on both the iPhone 7 and iPhone 7 Plus

Include a larger f/1.8 aperture and six-element lens, enabling brighter, more detailed photos and videos

Wide-colour capture to highlight more colours and details

A 12-megapixel telephoto camera on the iPhone 7 Plus offers an optical zoom up to ten times the digital zoom for photos

New Apple-designed Image Signal Processor, capable of processing 100 billion operations on a photo in just 25 milliseconds

New 7-megapixel Facetime HD camera with wide-colour capture, advanced pixel technology and auto image stabiliser – for “better selfies” as Apple puts it.

New Quad-LED True Tone flash that is 50 per cent brighter than iPhone 6s, with a sensor that detects flickering light and compensates for it, in both photos and videos


Both models come with silver, gold and rose gold finishes, and there are also two new all-black finishes with an anodised matte appearance, as well as a jet black finish with a deep, high-gloss look.

The new iPhone features the brightest Retina HD display ever seen in an iPhone, with a wide colour gamut for cinema-standard colours, better colour saturation and the best colour management in the Smartphone industry, according to Apple.

Battery life

Apple claims its new custom-designed Apple A10 Fusion chip is the most powerful chip ever put in a Smartphone and provides the longest battery life ever seen in an iPhone.

The new A10 Fusion’s CPU has four cores, divided into two high-performance cores running two times faster than the iPhone 6, and two high-efficiency cores capable of running at less power than high-performance cores. All of the cores are seamlessly integrated, making graphic performance faster and more powerful, while using less power.


The new stereo speakers are twice as loud as those on the iPhone 6s and they offer an increased dynamic range of sound at higher quality.

The new iPhones come with EarPods with a Lightning connector to deliver better sound quality and a 3.5mm headphone jack adapter for customers to still be able to use old headphones and accessories.

iOS 10: The biggest iOS release

The iPhone 7 and iPhone 7 Plus run on the iOS 10 mobile operating system. This new system introduces an update to Messenger, delivering more expressive and animated ways to message and communicate.

It further integrates Siri with apps and provides more ways to use 3D Touch.

The iOS 10 sees the redesign of Maps, Photos, Apple Music News apps and the Home app. It also opens further opportunities to developers with Siri, Maps, Phone and Messages APIs.


Apple also announced AirPods: wireless headphones that provide a wireless audio experience in a faster and simpler manner than regular ones.

According to Apple, the AirPods are automatically set up and ready to work just by flipping open the lid of their charging case with one tap.

They work on the iPhone and the Apple Watch and are Smart in the sense that their advanced sensors can identify when a user is listening and can accordingly play or pause music automatically.

Also, Siri can be reached by just double-tapping the AirPods.

AirPods will be available starting late October and will be priced at AED649 from Apple.com and Apple Stores.

“AirPods are the first headphones to deliver a breakthrough wireless audio experience and, with the new Apple W1 chip, they deliver innovative features, including high-quality sound, great battery life and automatic setup,” Schiller said.

“AirPods are simple and magical to use, with no switches or buttons, automatically connecting to all of your Apple devices simply and seamlessly, and letting you access Siri with just a double-tap. We can’t wait for users to try them with iPhone 7 and Apple Watch Series 2,” he added.

The AirPods are compatible with devices running iOS 10, watchOS 3 or macOS Sierra.

Apple Watch Series 2

This is the next generation Apple’s renowned Smartwatch. The new models are packed with fitness and health capabilities, including 50-metre water resistance, built-in GPS so people can run without an iPhone, brighter display and a powerful dual-core processor.

All of this is coupled with the enhancements of watchOS 3, allowing for easier access to third-party apps, receiving and responding to messages, and an easier access and use of Apple Pay.

The Series 2 will be available in 25 countries starting September 16.

The upscale version of the Apple Watch, Apple Watch Hermès, was also introduced in new styles and colours, expanding the assortment of available products and further developing the partnership.


By AMEinfo Staff
AMEinfo staff members report business news and views from across the Middle East and North Africa region, and analyse global events impacting the region today.