GITEX shopper introduces xperience zones, games & goodies galore

September 26, 2018 3:33 pm


The eagerly-awaited 2018 edition of GITEX Shopper – the region’s favorite and longest-running consumer electronic bonanza – is offering gadget and technology buyers the chance to access the best electronics deals and promotions available in the region when it opens next month.

Returning to Dubai World Trade Centre (DWTC) for 2-6 October, the Autumn 2018 edition will debut four new Xperience Zones for the first time, designed to provide visitors with the know-how to make informed purchases during the show.

Said Trixie LohMirmand, Senior Vice President, Dubai World Trade Centre (DWTC): “This year, GITEX Shopper 2018 will (be) offering visitors exclusive deals and more opportunities to win big, with a raft of hourly and daily competitions which offer prizes unavailable in traditional retail outlets.”

Related: Take part in new video games zone at GITEX Shopper

GITEX Shopper Introduces techsperts

For one of its sections in its new Xperience Zone, the GITEX Shopper team has recruited an army of techsperts from Tech Radar to assist shoppers on the best products to purchase, while a series of Tricks & Tips sessions will see the techsperts offer support, guidance, and tips on getting the most out of electronic purchases.

From providing tricks on switching between Android and iOS to taking better photographs on your mobile, GITEX Shopper visitors can get exclusive insights through numerous free-to-attend panel sessions.

 Shopper Games makes debut

Making its debut this year is a five-day blitz of video gaming tournaments expected to be contested by more than 400 would-be champions from across the UAE and beyond.

Making a guest appearance will be the award-winning content creator, YouTuber, and Technologist, EMKWAN, who has amassed almost 44,000 subscribers.

 Shopper Drone Zone

Taking technology to new heights, the final section of the Xperience Zone – the Shopper Drone Zone – will offer novice and expert drone operator’s first-hand training on how to operate a drone without crashing it in a safe skills-based area on the show floor.

With recent Euromonitor data revealing the UAE’s consumer electronics market is expected to post annual sales of AED12.3 billion ($3.35bn) by 2021, smartphones, laptops, and HDTVs – the long-time favorites of GITEX Shopper crowds – remain the most popular consumer electronic items in the Emirates.

In-home and in-car electronics also continue to post strong sales, with the International Data Corporation (IDC) forecasting Middle East and Africa consumers will spend in addition of $300 million on smart home technologies this year.

Read: Veeam to share its vision of the ‘hyper-available enterprise’ at GITEX 2018

Consumers delay purchases for GITEX Shopper

According to research conducted by DWTC following last year’s event, 78% of GITEX Shopper visitors revealed they typically delay vital consumer electronics purchases until the show, with 81% insisting a preference to buy at the show over physical and online retailers.

Added LohMirmand: “… this year’s shoppers will have access to more than 35,000 products ranging from the latest gadgets across smartphones, wearables and cameras, to laptops, HDTVs, consoles and in-home entertainment. What makes GITEX Shopper so popular is that visitors can compare products and deals offered by various retailers at every 10 steps.”

Top electronic retailers to exhibit

Key exhibitors participating at this year’s event include Emax, Jacky’s, Jumbo, SharafDG, Axiom, Arabian Trading Agency, Al Ain Phone, KY Style Home, Naam Electronics FZE, Nishat General Company LLC, Time House Trading LLC. and Yuet Meng Trading Co Pte Ltd.,

Read Gitex Shopper canceled: Can you wait ’til October for your new gadget?

Shop & Win

As part of revamped Shop & Win concepts, GITEX Shopper 2018 is rolling out additional competitions across the show and its social media platforms, including stage activations on an hourly basis every day, and the Shopper Price is Right. Prizes available include an MG ZS Compact SUV, 50x AED1,000 Dell vouchers, and a daily holiday package to Tbilisi in Georgia, Baku in Azerbaijan, Yerevan in Armenia, Goa in India, and Herzegovina in Bosnia.

Running 2-6 October, GITEX Shopper 2018 is open daily from 11:00am – 11:00pm. Tickets are priced at only AED 20, a reduction on last year.

Creating even more convenience for visitors, GITEX Shopper 2018 is offering six hours of free parking at DWTC to those who spend more than AED300 at the show. Tickets can be purchased now through https://www.gitexshopperdubai.com/.

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AMEinfo Staff
By AMEinfo Staff
AMEinfo staff members report business news and views from across the Middle East and North Africa region, and analyse global events impacting the region today.



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