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Panasonic launches 4 new air purifiers in Middle East

January 28, 2016 6:28 pm

To tap the increasing demand for indoor air purifiers in the Middle East, where frequent sandstorms significantly affect the air quality, Panasonic has launched its new line-up of products in the region.

Hidenori Mastubara, Product Manager at Panasonic Marketing Middle East and Africa, said the company debuted four air purifiers in the region on January28.

He said that even though the demand for consumer electronics shrank in 2015, the sales of Panasonic air purifiers hit record levels in 2015. The demand was particularly higher in its two major markets: UAE and Saudi Arabia.

The Japanese firm also launched the “Q Fan”, which, it claims, is a turbo-powered machine that blows out a high-pressure jet airflow that is seven times more than the air that it sucks in through specially designed channels.

They also revealed that frequent sandstorms in the region had a major role to play in contaminating indoor air. The composition of the dust in the sandstorm contains silica, which is a very fine and light particle with the ability to transport easily in to the air conditioners through tiny gaps.

The high levels of airborne dust and sand can cause aggravation of allergies and harm respiratory tracts, especially of children.

In its latest report released in August last year, the World Bank said UAE had the world’s highest exposure to PM 2.5 criteria which measures tiny airborne pollutants smaller than 2.5 microns.

The country’s PM 2.5 level stood at 80 micrograms per cubic meter, beating even countries such as China (73 micrograms) and India (32 micrograms).

“We definitely see a demand for these products from the community as respiratory issues are on the rise and climate change becomes a daily challenge in our homes,” says Mausham Basu, General Manager for Panasonic’s partner in the country, Al Futtaim Panatech.


By Mujeeb Rahman
Mujeeb Rahman is a business journalist at AMEinfo. His areas of focus include economy, markets, politics and international relations in MENA and Asia-Pacific regions. An ex-BBC digital journalist, he delves deeper into the subjects that matter most.