VIDEO: Sony unveils new TVs ahead of Dubai’s mega electronics show

October 1, 2015 11:00 am

    Sony has launched a new range of TVs ahead of Dubai’s biggest electronics fair Gitex Shopper.

    But these are no ordinary TVs: for the first time, the televisions will support the Android TV operating system.

    “We are announcing a new product for the Bravia launch,” explains Satoru Arai, head of Sony Middle East Marketing Company. “We are enforcing a TV beyond 4K picture quality – this is a unique product that has an Android platform. [Our] focus [is] on how we can give customers a unique experience.”

    The range consists of the X9400C 4K LCD TV, the X9000C Series 4K LCD TV, the X8500C and X8300C Series 4K LCD TVs, and the W800C series.

    The TVs are now in stores in the Middle East. Meanwhile, Sony will be present at both GITEX Shopper and GITEX Technology Week next month.

    But with the online segment taking over the entertainment industry, are TVs still relevant?

    “Looking at the TV market, especially the larger screen and 4K [models], the segment keeps growing, globally and in the MENA region,” explains Arai. “The Smart TV segment is also growing; the figures show that it has grown [to become] more than ten times what it was last year. These products are no longer just for watching TV; they now have many uses.”

    Arai explains that, according to GfK data, 4K sales are expected to double year-on-year, from 7.9 million units last year to 15.5m in 2015. And in the Middle East, sales are expected to grow by 334 per cent this year, compared with last year’s figures.

    But how large of a market is the UAE?

    “The UAE is an important market,” explains Arai. “Especially UAE and Dubai, [they are a large market] and assist when attracting the neighboring countries. So, having strong marketing in the UAE [and in] Dubai is quite important to influence the other countries around the region.”

    Looking at the industry as a whole, tech giants are beginning to collaborate in order to prosper, with Microsoft working with Apple on the latest iPad and, now, Sony working with Android for its new range of televisions.

    Who do you think will work together next?

    This article first appeared on AMEinfo’s sister publication Kippreport



    AMEinfo Staff
    By AMEinfo Staff
    AMEinfo staff members report business news and views from across the Middle East and North Africa region, and analyse global events impacting the region today.