Xiaomi Launches POCOPHONE F1, Mi A2 and Mi A2 Lite in UAE

September 29, 2018 8:30 am


Xiaomi and its official distributor Task FZCO are launching the new sub-brand POCOPHONE F1 and are expanding their Android One squad today by introducing the Mi A2 and Mi A2 Lite. Mi A2 and Mi A2 Lite start at $169 (619 AED) while POCOPHONE F1 is available at $340 (1249 AED).

In line with its mission ‘Innovation for Everyone’, the price has been kept affordable while keeping the product design premium, to benefit more people with the latest advancement in smartphone technology. The phones are armed with notable upgrades from the last generation, offering excellent performance, powerful photography capabilities and a pure Android experience.

POCOPHONE F1 is the ultimate device for power users, who can enjoy gaming at high frame rates and use intensive applications without worrying about slowdowns resulting from overheating. It features a 4000mAh battery that can sustain 8 hours of non-stop gaming. POCOPHONE F1 features the flagship Qualcomm® Snapdragon™ 845 platform, the LiquidCool Technology cooling system, up to 6GB RAM and 128GB storage.  Its technology enables it to deliver sustained peak performance for extended period. It comes with AI dual camera and 20MP front camera that churns out gorgeous images. Both the rear and front cameras are supported by AI features for photos. Its AI dual camera consists of a 12MP Sony IMX363 primary sensor with Dual Pixel Autofocus. On the front, it deploys a 20MP sensor featuring Super Pixel technology that combines the information of four pixels into one large 1.8µm pixel for clearer images with less noise. 

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POCOPHONE F1 has two versions: 6GB+64GB for 1249 AED and 6GB+128GB for 1349 AED.

Carrying on the Android One tradition, both Mi A2 and Mi A2 Lite have pure Android 8.1 out of the box. It is great for both gaming and daily usage. Both offer the best Android experience with the latest Google software innovations such as smarter batteries that last longer by adjusting to user habits. Supported by Google Assistant and Google Lens, the system makes it easy for users to find answers and get things done on-the-go. Both phones can update to Android P in the future.

The Mi A2 is a photography powerhouse by sporting a 12MP + 20MP rear AI dual camera and a 20MP front camera. It is driven by Qualcomm® SnapdragonTM 660 SoC with the powerful Qualcomm® Artificial Intelligence Engine (AIE). The 20MP front sensor features Super Pixel technology that greatly improves the sensor’s light sensitivity, enabling users to capture clearer and brighter images, as well as better videos, in low-light conditions. The front sensor also offers handy effects such as AI Portrait, AI Beautify 4.0 and HDR, as well as a 4500K front Selfie-light, allowing users to take better selfies than ever before. More importantly, Mi A2 receives Project Treble support from Google, meaning the phone can have faster and easier system updates than other Android devices. Mi A2 has two versions: 4GB+64GB for $250 (919 AED) and 6GB+128GB for $294 (1079 AED).

The slightly smaller Mi A2 Lite is the first Android One device to feature a unique 19:9 display. It offers great value too, packaging a 12MP + 5MP rear AI dual camera and a 4,000mAh large battery that will easily last for 7.5 hour of continuous gaming and 16.5 hours of non-stop video streaming. It has a 5MP front camera that also supports AI Portrait Mode. Mi A2 Lite comes in two versions: 3GB+32GB for $169 (619 AED) and 4GB+64GB for $204 (749 AED).

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Mi Band 3, is the latest iteration of its wildly popular wearable. It is packed with exciting features, including a large OLED touchscreen display, improved alerts and 50m water resistance. For the first time in the Mi Band series, Mi Band 3 users will be able to swim with it, thanks to the 5 ATM water resistance. With a 0.78-inch OLED display, Mi Band 3 can now display content of messages, in addition to basic data such as time, date and steps taken. It features a sleek, minimalist unibody design, fitting perfectly into users’ lifestyles. Mi Band 3 is priced at $35 (129 AED).

Mi Laser Projector 150” comes with a minimalistic design that blends effortlessly into any decor and homes. With cinematic quality images and high fidelity sound, it delivers a true cinematic experience within the living room. It’s an ultra-short throw projector that can project up to 150 inches when placed just 50 centimeters away from the wall. Mi Laser Projector 150” utilizes ALPD 3.0 laser technology developed by Appotronics, a technology that has been adopted in commercial cinemas. Aside from delivering extraordinary imaging performance, Mi Laser Projector 150” also offers an immersive audio experience, thanks to its speaker system that supports Dolby and DTS technologies along with its built-in 15W x 2 full frequency and 15W x 2 high frequency speakers. Mi Laser Projector 150” is priced at $2,178 (7,999 AED).

All the launch products, POCOPHONE F1, Mi A2, Mi A2 Lite, Mi Band 3 and Mi Laser Projector 150”, will be available at Mi stores, mi-mena.com, Etisalat, Noon, Jollychic and Carrefour from September 26th, 2018.

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AMEinfo Staff
By AMEinfo Staff
AMEinfo staff members report business news and views from across the Middle East and North Africa region, and analyse global events impacting the region today.



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