Digital Day 2018: BMW Group

April 22, 2018 11:10 am


Digitalization is a dominant element in the ongoing radical transformation of personal mobility.

It paves the way to new driving experience, expands the possibilities for enhancing safety and comfort out on the road, and opens up new opportunities for efficient yet customer-focused development and manufacture of vehicles.

The BMW Group is systematically forging ahead with digitalization across all areas.

Thanks to its capacity for innovation, not only does it develop cars and motorcycles for the premium segment that stir the emotions, but it also devises customer-centric services that optimize the mobile experience as a whole.

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As part of the Digital Day 2018 event, the BMW Group is offering an insight into current product developments, technological concepts, innovations, and manufacturing processes that will enable it to shape the future of mobility.

The BMW Group is already blazing a trail for intelligent vehicle connectivity and the integration of digital mobility services.

It is exploiting the potential of digitalization to further strengthen its status as the leading provider of personal mobility at a premium level.

In the process, it is driving forward the D-ACES themes with particular vigor through considerable investment in research and development.

The innovations and initiatives presented at Digital Day 2018 exemplify the company’s transformation into a mobility tech company.

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Artificial intelligence enhances safety.

Artificial intelligence plays a vital role in the development of algorithms, which sort through and evaluate large quantities of data and incorporate it into decision-making on how vehicles should behave.

The BMW Group is using artificial intelligence in the development of systems for automated driving which can deal with even extremely complex traffic situations in city centers.

Autonomous driving in which artificial intelligence helps to ensure safe and comfortable mobility for all is another BMW Group development goal.

The benefits of systems equipped with artificial intelligence include their boundless capacity for work. Unlike humans, an intelligent system can maintain constant performance levels.

It does not get tired or distracted and maintains full concentration even in confusing situations.

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Mixed reality assists the development process.

Mixed reality describes the combination of real-life prototypes and virtual simulation that can be used to accelerate and optimize vehicle development.

The BMW Group leads the way in the use of such methods and employs technologies from the consumer electronics and computer gaming sectors and a new generation of data glasses which enable users to visualize a growing number of components and vehicle functions exceptionally realistically.

In this way, the impressions created by physical elements can be enhanced with digitally generated experiences.

One area in which the BMW Group uses mixed reality is the development of vehicle interiors. Here, computer-generated simulations are combined with an interior model (a mock-up). This allows an all-encompassing image of the driving experience inside a future series-produced model to be created at an early stage of development.

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Real-time hazard warning system prevents accidents.

By sending out local hazard warnings to its intelligently connected vehicles, the BMW Group is increasing safety out on the road, to do this, the data registered by the vehicle sensors is collected in anonymized form and centrally processed so information indicating hazard situations can be derived from it.

This allows warnings of accident sites or extreme local weather conditions to be explicitly relayed to vehicles in the vicinity of those situations.

Warnings of both weather-related hazards, such as fog, black ice, heavy rain and aquaplaning, and broken-down vehicles have been transmitted to BMW vehicles with the necessary connectivity technology since November 2016.

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This technology still offers a great deal of untapped potential.

However, over the course of 2018, real-time traffic jam reports are set to become even more specific by using instances of emergency braking, while requests from the police to keep a corridor free for emergency vehicles will also be transmitted.

The swift and accurate relaying of information on road conditions and traffic situations also provides an essential basis for optimizing the operation of automated driving systems.

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AMEinfo Staff
By AMEinfo Staff
AMEinfo staff members report business news and views from across the Middle East and North Africa region, and analyse global events impacting the region today.



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