PHD’s BrainScape: artificial intelligence in focus

October 6, 2016 12:36 pm

Artificial intelligence. (Image: Alamy)

Omnicom Media Group’s PHD is hosting its annual BrainScape conference on October 12 at the Armani Hotel in Dubai. This year’s conference focuses on artificial intelligence (AI) and its implications on the marketing industry.

The conference will also mark the regional launch of the global media network’s latest book, Sentience: The Coming AI Revolution and the Implications for Marketing. The book features contributions by Choueiri, as well as PHD’s director of digital data solutions, Haroon Syed.

With the rise of virtual personal assistants (VPAs) and the increasing role technology plays in consumers’ lives, the way brands communicate with consumers and influence purchase decisions is undergoing drastic changes. Since AI applications will be largely ad-supported, marketing is naturally one of the first disciplines to be disrupted by AI.

This year’s edition of BrainScape will construct a comprehensive look at the future of intelligence, including products as well as advertising and data models that will support them. Among the key speakers will be Kevin Slavin, assistant professor of media arts and sciences at MIT Media Lab, renowned for his talks on how algorithms will shape our world.

“This is an incredibly exciting time to work in marketing as we undergo a revolutionary transformation of what we are capable of achieving, thanks to developments in AI,” says Elda Choucair, managing director of PHD UAE.

PHD’s BrainScape conference is produced with Choueiri Group’s dedicated digital media representation arm, Digital Media Services (DMS), as strategic partner. “It’s very encouraging to see how well BrainScape was received last year. The future really does belong to those who can seize it before it appears,” says Michel Malkoun, chief operating officer of DMS.

This article was first published on Communicate Online, a sister title of AMEinfo


AMEinfo Staff
By AMEinfo Staff
AMEinfo staff members report business news and views from across the Middle East and North Africa region, and analyse global events impacting the region today.