Apple’s newest iOS features could take a bite from Google and Facebook

June 5, 2018 12:32 pm

Investors, developers, and consumers all gathered this year for Apple’s big announcements.

Stock prices were frenetic for Apple (AAPL) in the hours that WWDC was underway.

Sadly, Apple’s value fell shy under the $1 trillion mark that everyone was hoping for, as it closed with a current $935bn market cap.

But an announcement at the keynote, specifically from iOS 12 and MacOS Mojave, might pit three of the largest companies in the world in a head-on war.

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Facebook and Google might be in trouble.

What you, as a consumer, don’t know is that every site on the web tracks you, and the way sites do this is through your browser, according to Vox, a news site.

With iOS 12 and MacOS Mojave, you will be able to disable Facebook’s and Google’s tracking tools from your devices.

To thunderous applause from developers, Craig Federighi, Apple’s senior vice president of Software Engineering, revealed Apple’s upcoming update to the Safari web browser, which will no longer allow Facebook to track users across the web when they were oblivious to that taking place.

“We’ve all seen these ‘like’ buttons and share buttons and these comment fields,” Federighi said, showing Facebook icons on the big screen. “It turns out these can be used to track you whether you click on them or not. This year we are shutting that down.”

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Any Apple user who tries to select these items will instead be warned that their information will be shared if they continue, he said, preventing Facebook from tracking users without their consent.

In another significant blow to Facebook and other “clever and relentless” data companies, Federighi said Apple would also be blocking some of Apple devices’ essential characteristics, such as fonts and software plugins, that helped data companies construct a “fingerprint” for users to track their behavior.

But this also has some additional financial side effects to Facebook and Google, according to Market Watch, an investor consultancy website.

Facebook and Google rely on this data to sell your interests to advertisers for ad revenue, something that will become more challenging.

According to Market Watch, we might soon see a dip in Google and Facebook’s stocks when the Safari privacy updates will be available in MacOS Mojave and iOS 12 for Apple iPads and iPhones later this year.

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What were some notable features?

Weirdly, Apple also revealed it would introduce “tongue detection” to its Animoji app so users could stick an animated tongue out at recipients and, in a nod to Australia, would add a koala Animoji option in the new iOS 12 software, in addition to a ghost and a Tyrannosaurus Rex.

Group FaceTime is a new feature as well. It will allow up to 32 people to take part in a video all at once.

Apple’s wearable technology will also receive dedicated exercise modes for yoga and hiking in its upcoming software update, as well as automatic workout detection, similar to Fitbit trackers, and a new messaging system called Walkie Talkie that lets friends send voice messages between Watches.


Edmon Abdul Nur
By Edmon Abdul Nur
Technology Editor
Edmon Abdul Nur has more than 3 years of professional experience in technology research, cybersecurity testing, and IT understanding.