Professional services to enable new age of telecom connectivity in Middle East and North Africa region

June 10, 2014 11:33 am

With North Africa and Middle East telecom sector set for continued growth in the second half of 2014, industry analysts and more than 25 regional telecom operators gathered this week at the annual Huawei MENA Services Conference in Casablanca, Morocco to discuss new trends and exchange new initiatives of Professional Services to deliver greater value to their subscribers.

The two-day conference comprised a variety of dedicated seminars and panel discussions during which participants were able to address current industry challenges such as growing customer demands in MBB, reducing operational expenditures, improving service quality, and the convergence of ICT and transformation strategies.

In recent years telecom operators in the North Africa have started to leverage new trends and best in class Professional Services enabling them to elevate the quality of their services to comply with best in class industry standards and to expand their view from network-focused operations to actual service-focused innovation and customer experience management. These Professional Services are typically offered by leading vendors such as Huawei and include technology consulting, network integration, network managed services, customer support, and customer experience assurance.

“The digital revolution driven by ICT has dramatically changed the way we connect with family and friends, the way we work, and the way we communicate. Being able to reflect on this transformation with stakeholders from across the telecommunications industry has allowed us to identify further opportunities for cooperation on Professional Services; moving away from a management style that focuses on the network to one that focuses on the end user.” Said Mr. Robinson Cao, Vice President of Huawei North Africa in the opening speech.

The demand for revolving Managed Services and smart outsourcing remains particularly strong within the North Africa telecommunications sector, with revolving broader and deeper scope. Changes in the telecom business environment coupled with the explosion of mobile services and applications were also noted as driving local operators to invest more in Customer Experience Management (CEM) solutions to cultivate further commercial opportunities.

“This event is a clear evidence of Huawei global view and local focus. The solutions and creative ideas shared with us during this event assuring Huawei unique value for customized solution that meet our local requirements with Global flavor” said Bernard Buyat, Morocco WANA CTO.

“We have started the Journey of the ICT transformation and I’m glad that I had chance to come and meet all these Telecom leaders and Key players in North Africa and Middle East to share with them new ideas.” said Hervé Suquet?Morocco Meditel CTIO.

“North Africa and the Middle East is an extraordinary market where investments in capacity, managed services and customer experience transformation are seeing rapid uptake by the telecom community,” notes Michael Sullivan, Executive Analyst – Networking & Mobility Practice at Technology Business Research. “Professional Services that can support these offerings will be an important evolutionary step within the region as operators are in turn able to deliver customized multimedia broadband services in a more efficient manner.”

In a white paper released last year by conference organizers Huawei, the company conducted a study evaluating and analyzing the development of the telecom managed services (MS) business globally and how the industry is moving from the traditional outsourcing model in which the main driver is cost reduction to a new partner-based model that seeks to add value to the business of the operator at all levels.

Huawei has been pioneering leader in the Professional Services market globally as well as in North Africa, where the company has provided consultancy and managed services to leading operators including Etisalat, Zain, IAM, Meditel, WANA, Umniah, Mobilis, and others.