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Dentsu Aegis Network MENA strengthens its presence in North Africa and Levant with appointment of New COO

April 14, 2014 12:00 pm

Following the merger of Dentsu and Aegis Media, Dentsu Aegis Network has promoted Antonio Chedrawy as Chief Operating Officer to help drive expansion of the network in the North Africa and Levant sub region.

As Chief Financial Officer, Chedrawy was previously responsible for the network’s corporate governance, financial accounting and trading departments as well as being closely involved with the launch and growth of the Lebanon, Egypt and Morocco offices. Chedrawy will now be charged with expanding the geographical reach of the Dentsu Aegis Network in NAL by consolidating existing partnerships, acquiring new agencies and driving organic growth through local account wins.

As COO Chedrawy will also expand the Dentsu Aegis Network Academy, which he began in Dubai, to help ensure local talent is consistently redefining the media eco-system and that the company’s operating model is consistently and successfully implemented across the region.

While Chedrawy remains a key member of Dentsu Aegis Network MENA management team, his role will now focus on the strategic direction of the North Africa & Levant operation as well as the continued management of the regional trading division.

Speaking about his appointment, Michael Nederlof, CEO of Dentsu Aegis Network MENA said, “In line with the requirements of our clients, North Africa & Levant is swiftly becoming our fastest growing sub-region. The need for strong governance and structure in NAL was clear, accordingly we have appointed a leader with a profound ability to improve corporate efficiency and generate effectiveness for our business. Through his experience and impeccable standing in the industry, Antonio will help the network expand further into these developing economies and drive growth for the agency.”

Speaking about his appointment, Antonio Chedrawy, COO of Dentsu Aegis Network NAL, said, “As a result of recognising our client’s needs and our own ambitions, the NAL region represents an exciting next chapter for the Dentsu Aegis Network MENA operation. My recent promotion is reflective of our ambition to lead in the region and I am proud to have been given the opportunity to help achieve this objective. My own objective is to standardize and strengthen our recognised holistic services across the locality and tap into the potential of the sub region. By giving the required time and attention to our talent, clients and media partnerships we can achieve continued growth.”

Following Chedrawy’s promotion, Dentsu Aegis Network has appointed Zein Jammoul as Regional Finance Director to take on Chedrawy’s previous financial responsibilities for the MENA region.

For more information please contact:
Adil Elaouad
Senior Communications Consultant
Limelight Middle East
Tel: +971505597522