Du announces the 8th Mawaed Al Rahman initiative and partners with Khalifa Bin Zayed Al Nahyan Foundation to distribute Iftar meals this Ramadan

May 31, 2014 9:30 am

Encouraging corporate volunteerism and nurturing a more sustainable society, du has partnered with the Khalifa Bin Zayed Al Nahyan Foundation for the second year to distribute nutritious Iftar meals to those less fortunate this Ramadan. This year, du’s eighth annual Mawaed Al Rahman (Iftar tables) initiative will be held in various locations across the UAE, in collaboration with Think Up GCC for the second year.

Through Khalifa Bin Zayed Al Nahyan Foundation, du will sponsor 25 Emirati ladies to prepare the food that will be distributed at the company’s Mawaed Al Rahman locations. In addition to hours volunteered by du’s staff to help distribute the meals, funding for the initiative will come from du’s Emirati Plan subscriptions, of which 5% of monthly fee is dedicated to sustainability efforts. Since its launch in 2011, Emirati Plan customers have contributed to numerous causes, including donating AED700,000 to du’s ‘Feekom Al Khair w Al Barakah’ (‘with your goodness and blessings’) home renovation campaign.

“Supporting the community is an integral pillar of our corporate sustainability commitment,” said Humaida Al Khalsan,Senior Manager Corporate Sustainability and Communications Projects, du.

“In giving back to the community we serve, we are able to do much more than merely help those who need it. Corporate volunteerism on this scale, and partnerships with organisations such as Khalifa Bin Zayed Al Nahyan Foundation, allow us to add life to life, while developing opportunities for Emiratis and building stronger relationships amongst everyone involved. Initiatives like this are vital to the social fabric of the UAE, and we invite all members of our nation’s society to join us at our Mawaed Al Rahman locations this Ramadan.”

In 2013, 282 volunteers participated in du’s Mawaed Al Rahman initiative, dedicating 1,295 hours to distribute 130,000 meals to the UAE community. All members of UAE society are invited to participate in meal distribution at du’s Mawaed Al Rahman locations, and can contact csr@du.ae for more information.

For further information, please contact:
Saugat Chatterjee
Public Relations Manager
Brand & Communications
Mobile: +971 55 9367045

Reka Sepsy
LeoComm PR
Tel: +971 4 367 6154
Fax: +971 4 367 2615