Du launches social media Ideathon leading to The Government Summit 2014

February 8, 2014 10:38 am

In the run-up to The Government Summit 2014, which Du is supporting as a Headline Partner, Du announced a social media Ideathon on Smart City initiatives. The initiative is geared towards creating public-driven momentum, gathering ideas in the process, and gathering feedback on the public’s impressions and aspirations for a Smart City and smart government initiatives.

The Ideathon will run on Du’s social media channels, facebook.com/du and @dutweets, using the hashtag #GovSummit, until the last day of the Government Summit.

Du’s Ideathon aims to gather the public’s opinions and aspirations on Smart City, by posing the following questions:

• What does the term ‘Smart City’ bring to your mind?
• What technological innovation you would like to see in the future?
• Did you use a Smart Government app recently, and what was your favourite feature? How did it impact your life?
• What would boost the level of government services to achieve people’s happiness in your opinion?

Launching the initiative, Hala Badri, Executive Vice President, Brand and Communications, Du, said: “We believe that human behaviour has influenced the way in which humanity communicates. Digital communications platforms have taken this to the next level, transforming how we communicate today. For any community-driven initiative to be successful, it is imperative that we listen to people, especially the younger generation who represent our tomorrow. It therefore gives me great pleasure to announce this Ideathon on social media, which we believe will prove to be a popular medium for anyone in the UAE to come forward and voice their opinions and ideas about Smart City – the way they see it.”

The Government Summit agenda, which will be held from 10-12 February, includes sessions that will explore current possibilities before governments to make the best out of latest advances in technology, and translate them into efficient services to enhance citizens’ happiness and quality of life. The event will discuss how governments, as well as private corporations, are devising new ways to use technology to take services to the next level and to create public-private partnerships that generate value for citizens.

The principal pillars of the second annual summit, which will held under the patronage of His Highness Sheikh Mohammed bin Rashid Al Maktoum, Vice President and Prime Minister of the UAE and Ruler of Dubai, will be citizens’ happiness, lessons from the private sector, and the future of government services.


Saugat Chatterjee
Public Relations Manager
Brand & Communications
T: +971 55 9367045

Reka Sepsy
LeoComm PR
T: +971 4 3676154