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Du Tuesdays surprises customers with special advance screening of ‘The Amazing Spider-Man 2’

April 26, 2014 4:24 pm

One of the most eagerly-awaited superhero movies, ‘The Amazing Spider-Man 2’, will hit the UAE theatres on 1 May, and thanks to Du’s multi award-winning campaign, Du Tuesday, 200 lucky customers have won tickets to an exclusive advanced screening on 29 April at VOX Cinema in mall of the Emirates.

Competitions to win tickets for the special Du Tuesday screening were held on Radio 4, Channel 4 and Al Rabia radio stations, and Du customers were invited to participate in an online quiz to win tickets.

Twitter users still have the chance to enter the Du Tuesday social media competition, simply by completing this tweet: ‘If I was Spider-Man, I would… #duTuesday’. The most creative answer submitted by 11.59pm on 27 April will win two tickets to the pre-screening!

“Du Tuesday is all about bringing more excitement into our mobile customers’ week – and they can add life to their friends’ life by inviting them along to watch a movie for free,” said Fahad Al Hassawi, Chief Commercial Officer, Du. “This Tuesday our winning customers can enjoy an exclusive advanced screening of ‘The Amazing Spider-Man 2′ before it gets released to the UAE public on 1 May; just one more way in which we’re adding life to life in the most surprising ways!”

Through the Du Tuesday campaign, all eligible Du prepaid and post-paid mobile customers can enjoy a complimentary second ticket for all films showing at VOX Cinemas in the UAE, 365 days in a year. All they have to do is buy one, to get one free! Tickets cover standard 2D, VIP Seats, VOX MAX, VOX 3D and VOX Plus concepts. Customers can get their free tickets either by buying tickets through VOX Cinemas’ website, www.voxcinemas.com/du, or by showing an SMS coupon code at the cinema box office on a Tuesday.

How it works, in three easy steps:

1. Customers can get their ticket by sending an SMS with the word ‘movie’ to 9979 from their Du number. The text ticket contains a coupon code that they can redeem for two-for-one tickets.

2. Customers will receive the text ticket that contains their two-for-one coupon code, which is valid for any movie showing the upcoming Tuesday (or same day if the ticket is bought on Tuesday).

3. They can book their Du Tuesday two-for-one tickets on the same week of the movie from Sunday through Tuesday in one of two ways:

a. Online: Customers can skip the queues by purchasing their two-for-one tickets online. They can choose any movie and VOX Cinemas location from the top right, then they will be asked to type in the code received and their mobile number before checkout.

b. In person: Customers need to show the SMS ticket at the VOX Cinemas box office to get their two-for-one tickets if they are going to buy Du Tuesday movie tickets in person.
Seats are available on a first-come-first-serve basis. Each Du customer can request one text-ticket per week. Text-tickets expire at midnight each Tuesday, i.e. they are only valid up until the following Tuesday.

For further information, please contact:

Saugat Chatterjee
Public Relations Manager
Brand & Communications
+971 55 9367045

Reka Sepsy
LeoComm PR
+971 4 367 6154