du’s retail network grows with the launch of new Signature Shop in Mirdiff City Centre

June 19, 2014 2:02 pm

In line with its efforts to increase its network reach, du launched its second and newest Signature Shop recently, in Mirdiff City Centre. The new du Signature Shop is designed with customer experience in mind to make transactions quick and convenient. The new outlet was inaugurated by HE Abdullah Al Shamsi, du’sBoard Member, in the presence of other senior executives.

Ideally situated in Mirdiff, the new Signature Shop offers du’s full range of quad play services – mobile, internet, fixed line and television, for individual and business customers. Customers can access a wide range of facilities at the new store, which has 21 service counters, including 5 dedicated service offices for business customers, 3 self-service machines, and a queuing system function. The self-service machines in the new signature Shop allow customers to complete most transactions, such as bill payment and eVoucher recharge purchases,in less than 3 minutes.

Ahmad Al Khaja, Vice President Consumer Direct Channels, Commercial, du, said: “Our newest outlet is the embodiment of our commitment to adding life to life through services that bring more convenience. We chose to combine the opening of our newest outlet with Hag Al Leylah, given the number of visitors to Mirdiff City Centre. This was the ideal occasion to share the joy and positive spirit of the upcoming holy month of Ramadan, while spreading awareness amongst visitors to our newest Signature Shop.”

The launch of the new outlet was attended by the children who star in du’s Hag Al Leylah television commercial, bringing the joy of pre-Ramadan celebration to shoppers in Mirdiff City Centre. Following the ribbon-cutting ceremony, du distributed Hag Al Leylah sweets to visitors, inviting them to share the Emirati cultural tradition.

The du Signature Shop at Mirdiff City Centre will be open from 10am –10pm on weekdays, and from 10am –12am m on weekends. With the opening of du’s Signature Shop in Mirdiff City Centre, du’s retail reach has expanded to 53 Shops, including 2 Signature Shops and 2 flagship stores. Customers can also purchase du’s products and services at more than3000 authorised dealers. Full details of the locations are available onhttp://www.du.ae/mobile/where-to-buy