‘Mea tablet market continues to expand tremendously’

June 2, 2014 11:59 am

By Sidra Tariq

The Mea region’s tablet market recorded a 77.3 per cent year-on-year growth in Q1 2014, driven by the strong performance of the consumer segment, according to International Data Corporation (IDC) figures.

“Most regions around the world experienced a year-on-year slowdown in growth during Q1 2014 or even an overall decline,” says Adriana Rangel, research director at the IDC. “But the Mea tablet market continues to expand tremendously – a trend that can primarily be attributed to the additional focus that vendors have placed on this region due to numerous country markets not reaching their full potential, particularly in Africa.”

According to the results of the IDC’s Middle East and Africa Quarterly Tablet Tracker, which was released today (Monday, June 2), the region recorded tablet shipments of four million units in Q1 2014, while a growth in the consumer segment was spurred by numerous IT festivals and vendor-led promotions that took place throughout the region. Samsung led the pack, with a total volume of 974,600 units, followed by Apple, with 751,934 units – partly driven by active marketing and the launch of new models –according to the report.

Tablet deals with educational institutions in markets, such as Turkey and Egypt, and corporate deals involving small- to medium-sized enterprises will reportedly help to increase the commercial segment’s share of market volume from nine per cent in 2013 to 14 per cent this year.

Education deals are also expected to spur an uptake of larger tablet devices for the rest of the year. “In terms of screen sizes, seven- to eight-inch tablets will continue to dominate the market throughout 2014. However, we expect to see a good uptake of ten- to 11-inch tablets during the year, as a number of large educational initiatives, currently underway in the region, requires the use of such larger devices,” says Victoria Mendes, research analyst at the IDC.

Last year, the IDC predicted that Mea region’s tablet market will overtake the PC market by 2016.