Mobily partners with Cisco to boost marketing, sales

April 1, 2014 12:46 pm

Etihad Etisalat (Mobily) has signed a joint marketing and sales agreement with Cisco following a memorandum of understanding signed on September 17, 2013, to strategically collaborate and streamline the two firms’ competitive resources creating a joint go-to-market strategy to address the ICT market in the kingdom, Saudi Gazette has reported. As part of the agreement, Mobily and Cisco will create a joint marketing, sales and business development taskforce to deliver a differentiated offering to the Saudi marketplace. By working together on joint market activities, Mobily and Cisco will be able to offer customers a differentiated set of integrated solutions, the two firms said.