Nokia introduces the clearly beautiful Nokia Asha 500, 502 and 503

January 30, 2014 4:45 am

Nokia today announced that the new Nokia Asha 500, 502 and 503, the new additions to the Asha Platform family of smartphones, are now available for purchase in Egypt. The new phones pushe the boundaries of affordable smartphone innovation with a unique layered design and the Fastlane home screen that is more deeply integrated with social networks. Built with the Nokia hallmarks of manufacturing quality and outstanding battery life, the new phones offer compelling new experiences, a range of smartphone capabilities and affordable price points to suit a variety of needs.

“We have expanded the Asha family with a trio of smartphones that offer consumers a choice of phone that suits their budget, each with stunning design, great social apps, and new imaging experiences,” said Florian Dadre, Head of Nokia Egypt. “The Nokia Asha 500, 502 and 503 will place smartphone technology within reach of millions of consumers.”

Standout design at an affordable price
The new Nokia Asha 500, 502 and 503 feature a layered design, achieved using the ‘dual shot’ technique which is unique to Nokia. It combines an inner layer of bold, bright colour surrounded by an outer layer of crystal-clear transparency. The combination adds a distinctive look to the phones’ monobody design, as well as durability. The high-end design brought to this price point is a clear differentiator, as are the craftsmanship and attention to detail.

Three of a kind
While all three of these new phones come with the same software and stunning hardware design, the three offer hardware specifications that scale upwards by model number and price.

The Asha 500 offers a 2.8-inch screen, a 2-megapixel camera and 2G telephony. The Asha 502 that comes with a 3-inch screen, a 5-megapixel with flash, and 2G again. At the top of the current family is the Asha 503: which comes with 3-inch screen made from curved Gorilla Glass, a 5-megapixel camera with flash, and 3.5G speeds. The Asha 500 and 503 come in single- and dual-SIM variants, with Nokia’s Easy Swap technology on dual-SIM, allowing users to swap cards without restarting the phone.

An even more social Asha with live updates and WhatsApp
Fastlane is the unique, second screen that acts as a shortcut to the phone’s recently accessed apps, features and content, as well as future activity, such as calendar appointments. It’s the fastest way to access an app in its last state, as well as being the social hub of the new Nokia Asha 500, 502 and 503. Deeper integration with social networks now enables live updates, which alert people to likes and comments through notifications on Fastlane. By clicking on the Fastlane item with new notifications, people will be directed to the relevant post, so they never miss an important update. Fastlane can be further personalised and made more private by selecting what content can appear on-screen, and by deleting unwanted Fastlane items, on the go.