Ruckus Wireless appoints Al Jammaz as Value Added Distributor for Saudi Arabia

October 18, 2014 4:51 pm

Ruckus Wireless, Inc. (NYSE: RKUS) the global supplier of advanced wireless systems for the rapidly expanding mobile Internet infrastructure market, announced that Al Jammaz has been appointed as a Value Added Distributor (VAD) for Saudi Arabia.

Al Jammaz is a leading Saudi based IT company that distributes advanced technology products, solutions and services in the areas of networking, data and voice communications, computers, servers, storage, wireless mobility and broadband access.

Through the partnership, Al Jammaz will work with their team of resellers to create awareness for Ruckus in the region, fulfill orders through stock availability, manage events to educate resellers on Ruckus products and solutions and use their sales and technical capabilities to meet customer needs in the region.

According to Wassim Al Ghalayini, Regional Manager for KSA at Ruckus Wireless, the new partnership enables them to strengthen their position in the market and cater to a larger customer base. Al Jammaz has proved that they are a leading distributor in Saudi with 30 years of experience and, success, and an excellent relationship with resellers.

“Al Jammaz is an important partner for Ruckus and we are pleased to be able to cover the entire KSA region as part of the deal,” added Al Ghalayini. “This partnership supports the Ruckus business strategy which consists of enhancing market access in this important region. Ruckus currently has a vendor and reseller (VAR) network of 90 partners with leading names including SBM, BTC, AWAL IT and BMNC among others. We view our appointment of Al Jammaz as a testament to our strong commitment to the region and look forward to working closely with them to increase our customer loyalty and benefit our business in the region,” he continued.

Ruckus is also conducting formal training programs for Al Jammaz in order to educate them and provide a clear understanding of Ruckus’s products so they can train vendors and resellers around the Kingdom.

“We are delighted to be working with such a respected supplier with a strong history of bringing new Wi-Fi products into the Saudi Arabian market,” said Adel Qahwash, General Manager, Al-Jammaz Distribution. “We look forward to building a strong network of resellers with Ruckus are confident of increasing their market share in the region,” he added.