DestinationDXB launched in Dubai to boost airport experience

February 14, 2019 7:33 pm

When Mohammed Baker, Emirati athlete, and skydiver, descended from skies on Wednesday evening at Dubai Design District, his parachute had a new logo of Dubai Airports.

Dubai International Airport, one of the busiest and one of the most efficient airports in the world, launched a new look and brand yesterday in the presence of His Highness Sheikh Mohammed bin Rashid Al Maktoum, Vice-President and Prime Minister of the UAE and the Ruler of Dubai.

Millions of travelers passing Dubai International will soon get to experience unmatched hospitality, a culture of vibrant imagination, as well as a mesmerizing mosaic of exciting and inspiring experiences, ranging from mouth-watering cuisines, evolving retail choices, to world-class music and art.

After welcoming one billion passengers overall, the airport is transforming toward creating immersive experiences that embody the true spirit of Dubai for its customers, as part of its new brand reveal on Wednesday.

Per Dubai Airports’ figures, passenger traffic in 2018 was 89.14 million – a rise of 1% from 2017, while cargo movement in 2018 was 2.6 million tons – a decrease of 0.5% from 2017.

As for the new brand, understanding dining is an integral part of a traveler’s journey through the airport, DXB has introduced a range of delectable options. From the choicest traditional flavors at the S34 Gahwa Mezza Bar, and Americana-style diner options with a local twist at Tranzeet DXB, to live entertainment at the licensed Hard Rock Café, travelers will now be able to delight their taste buds in an environment second to none.

Away from dining, customers will also be able to experience art, music, fashion and local culture, giving DXB a sense of place and a taste of the city it calls home, said a release from Dubai Airports.

Sheikh Hamdan bin Mohammed bin Rashid, Crown Prince of Dubai, Sheikh Ahmed bin Saeed Al Maktoum, Chairman of Dubai Airports and Paul Griffiths, Chief Executive Officer of Dubai Airports, were at the launch along with several VIPs and global media.

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By Atique Hussain