Egypt To launch Ramadan promotional campaign across the GCC
The Egyptian Tourism Promotion Board will run a month-long promotional campaign across the Gulf Cooperation Council (GCC) during the holy month of Ramadan.
Arab markets account for 30% of tourism numbers to Egypt.
The award-winning ‘This Is Egypt’ video will feature heavily across four television channels in the Gulf region with primetime advertising spots aired before, during and after special Ramadan TV shows.
The promotional campaign will include giant outdoor billboards in the United Arab Emirates and Saudi Arabia, and a digital campaign targeting audiences via video content, social media, and mobile in – Saudi Arabia, United Arab Emirates, Kuwait, Bahrain, and Jordan.
Dr Rania Al-Mashat, Egypt’s Tourism Minister, said: “The GCC is such a vital market for tourists to Egypt and there is no better time to promote the rich diversity of what the country has to offer than during the holy month of Ramadan when families throughout the Arab world gather together and watch the special shows that everyone so much looks forward to watching.
“Egypt has always enjoyed long-standing and unbreakable ties with the rest of the Arab nations and I hope that our major campaign will add to that warm and historic relationship.”
“President Sisi said earlier this month that tourism is a major priority for Egypt as it is such a major economic driver for the nation and this exciting promotion is set to contribute positively to that aim.”
Tourism numbers to Egypt totaled eight million in 2017 and the Ministry’s forecast is for the figure to rise this year.
Television channels that will run the ‘This is Egypt’ Ramadan campaign are MBC1, Rotana Khalijia, Sama Dubai and Dubai TV.