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100% increase in Nissan Patrol sales

July 22, 2014 10:47 am

Nissan Patrol, the multi-award winning SUV in the region, has notched up another proud feat in Bahrain. Performing against market odds, Nissan Patrol has achieved a 100% increase in sales in the financial year 2013 compared to the year 2012.

Nissan Patrol is a name synonymous with ruggedness; a legendary off-roader capable of going anywhere, anytime. With rich heritage spanning over 60 years, the Patrol is Nissan’s flagship SUV model and enjoys a passionate following in Bahrain and across the Middle East.

As per the latest sales statistics, Nissan Patrol commands a commendable 28% of the top-end SUV segment in the Middle East. The model is developed specifically with the Middle East’s climate and terrains in mind and by Nissan engineers had invested over 13,000 hours in testing Patrol prototypes in the region. The successful launch of the all-new 2014 model is attributed to Nissan Patrol’s exceptional sales performance in Bahrain.

“The new Nissan Patrol is built with the high level of safety, performance and quality that characterises the Nissan brand. Patrol has built a reputation for being one of the most durable, reliable and capable off-road vehicles in the market. Many buyers of the Patrol in the Middle East region are extremely loyal to the vehicle,” Paul Baker, General Manager at Y.K. Almoayyed & Sons said. “Proving its credentials beyond doubt, Nissan Patrol entered the Guinness Book of World Records in 2013 by pulling a 170 tons cargo airplane. It is the heaviest airplane ever pulled by a production car,” Paul said.

The 2014 Nissan Patrol features the 3rd generation Around View Monitor (AVM) with parking assist. Using four cameras, the monitor displays a bird’s eye view of the vehicle to help you park the Patrol even in tight spots. This is complemented by the availability of Back-up Collision Intervention (BCI) which alerts the driver when a moving object is detected behind the vehicle when in reverse mode.

The Nissan Patrol has introduced many of the world’s leading automotive technologies for the first time. The Hydraulic Body Motion Control System(HBMC) kept the car flatter with less body roll during lane-changing and cornering, while delivering superb stability on rugged and sandy tracks. The Patrol employs an All Mode 4×4 system, which allows the driver to quickly switch between four drive modes: sand, on-road, snow and rock, with the flick of a switch. The new Hill Start Assist and Hill Descent Control functions also can be selected easily with the touch of a button for braking purposes on slope road surfaces.

The all-new Nissan Patrol comes with a refreshed styling both inside and out. A vigorous new bumper design is matched with a muscular grille pattern with surrounding chrome at the front. LED headlamps with daytime running light and pop-up headlamp washer are also added to the new Nissan Patrol.

In addition to the 6-speed manual transmission and 7-speed automatic on other grades, a 5-speed automatic transmission with manual mode is introduced on the entry-level XE grade. The 2014 Nissan Patrol’s price in Bahrain starts from BD 15,995. The vehicle is available for test drive at Y.K. Almoayyed & Sons showroom in Sitra.

For more information on Nissan Bahrain, please contact:
Rohit Kapur
Marketing Manager
Y.K. Almoayyed & Sons
Tel: +97317732732
E-mail: Rohitk@almoayyed.com.bh