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2015 Escalade exterior rooted in attention to detail

August 18, 2014 11:23 am

The 2015 Cadillac Escalade features a new yet instantly recognizable design that maintains the vehicle’s signature quality and elegance. The styling cues combine sculpted surfaces with high technology embellishments to give Escalade an unmistakable stand-out appearance.

The Escalade is all new for 2015, but its iconic character has been preserved through an evolution of design dating to the first generation vehicle, introduced in 1999. With a strong sense of presence and proportion, the next-generation Escalade modernizes many signature Cadillac elements, including a shield-shaped grille, the Galvano bright trim, and the LED vertical light signatures.

“The 2015 Escalade continues the theme set by the first Escalade – a vehicle differentiated from other SUVs through its artistic integration of bright work, grille textures and wheels,” said Felix Weller – Vehicle Sales, Service and Marketing Director for Cadillac in the Middle East. “The Escalade design has a more sophisticated and integrated exterior appearance when compared to the rough-and-rugged aesthetic of standard SUVs,” he added.

New to the Escalade is the use of Galvano chrome, which has a more subtle bright finish than standard chrome. It adds a level of refinement and sophistication to the Escalade that standard chrome cannot match.

It is a more complex process to apply the Galvano finish, but Cadillac’s exterior design team believes it sets the vehicle apart. This type of attention to detail can be found throughout the 2015 Escalade, including the Galvano trim and the cut-and-sewn instrument panel end cap.

Designers also paid close attention to the Escalade’s headlamps and tail lamps. They took an established brand element and constructed it with absolute state-of-the-art technology. The result is bold, modern and pure Cadillac.

The 2015 Cadillac Escalade is available in showrooms across the Middle East this month.

Cadillac has been a leading luxury auto brand since 1902. Today Cadillac is growing globally, driven by an expanding product portfolio featuring dramatic design and technology. Described as luxurious, having a bold and daring personality, being tough and strong as well as safe and powerful, Cadillac has maintained an iconic presence for over 85 years in the Middle East.

The Cadillac portfolio in the Middle East features award-winning passenger cars ATS, CTS and XTS as well as the SRX crossover and Escalade SUV. Cadillac also offers customers a high-level aftersales service experience through the Premium Care Program.

For more info please contact:
Mohammed Al Fayyad
Regional Communications Manager
Tel: +97143143410
E-mail: mohammed.alfayyad@gm.com

Jeeranut Sangdee
Product Communications–Cadillac & GMC
Tel: +97143143920
E-mail: jeeranut.sangdee@gm.com