2018 Lincoln Navigator a major contender in luxury SUV market

June 16, 2018 8:00 am


Lincoln is looking to carve out a larger share of the luxury SUV market, with its latest iteration of the Navigator.

Epitomising style and refinement, the 2018 Lincoln Navigator combines ultimate luxury with advanced technology, and elevates travel to first class with its arrival to Lincoln dealerships in the region. The most luxurious Lincoln Navigator yet, this year’s model incorporates the best-in-class levels of power, luxury, prestige, indulgent interior and captivating style. There are 71 new features and technologies added to the 2018 Lincoln Navigator, leading the luxury SUV segment in many categories, including power with 450HP and torque 691Nm, offering even greater levels of prestige

Adding to the brand’s prestige is the debut of the exclusive Presidential Line in the region, bringing luxury and refinement to the forefront with personalized options now available on all Lincoln vehicles.

“The all-new Navigator represents the most exciting introduction in the brand’s history, and its arrival to the Middle East has been our customers’ most anticipated yet”, said Alex Schaeffer, Director, Lincoln Middle East. “The full-size Navigator delivers on the Middle East customer’s top three wants in a luxury SUV: Power, Prestige and Presence.”

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“In developing the 2018 Lincoln Navigator, our team had the discerning Middle East customer top of mind,” added Schaeffer. “Power and functionality are priorities for SUV drivers in the region and that’s exactly what Navigator delivers with its 70-plus features, best in class 450 horsepower, and the largest, most luxurious interior cabin in the segment. On top of that, the Navigator has a Middle East exclusive Deep Sand Mode for those who enjoy time on a path less traveled.”

Curated by a hand-selected team of influential designers inspired by the arts, fine food and culture, premium leathers, appliques, wheels and paints are available for those customers with a keen eye for detail looking for something unique.

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Rich by design with high-end Venetian leather, Alcantara materials from Milan, to Ziricote, a heavily grained wood from South America that has long inspired artisans of furniture, musical instruments and yachts to the ethereal, sparkling effect of Argento wood provide additional luxurious elements and offer a complete automotive experience for Lincoln clients.

The Presidential Line also offers a host of membership privileges including premium maintenance and vehicle care.

“Best-in-class and class-exclusive features set a new standard in effortless power,” added Schaeffer. “The sleek styling, spacious interior, and advanced technologies of Lincoln Navigator are all designed to make each trip remarkably smooth.”

The all-new Lincoln Navigator is now available in the GCC.

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AMEinfo Staff
By AMEinfo Staff
AMEinfo staff members report business news and views from across the Middle East and North Africa region, and analyse global events impacting the region today.



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