Abu Dhabi Motors continues to dominate the Sports Activity Segment

May 26, 2014 11:43 am

Abu Dhabi Motors, the leading BMW Group importer in the Middle East, has witnessed impressive growth across the BMW X model portfolio in the Capital. The importer further owns the distinction as the importer with the highest sales for the BMW X5 in the region with 691 models sold in the Abu Dhabi and Al Ain market in the first four months of 2014 – an increase of 23% compared to the same period in 2013.

Fifteen years ago the automotive landscape changed forever when BMW introduced the Sports Activity Vehicle concept with the release of the X5 in 1999. Since the X5 made its debut, over 1.3 million models have been sold in 140 markets, making it the absolute best-seller in its segment.

Furthermore, what started as a single model has spawned the entire X range comprising the BMW X1, X3, X5, X6, X5 M and X6 M variants and will soon be joined by the all new BMW X4 next month.

Commenting on the success of the BMW X model line-up, Arno Husselmann, General Manager of Abu Dhabi Motors said: “When we launched the third generation BMW X5 last year we had the utmost confidence that the model would continue to be a resounding success – and it has more than exceeded our expectations. Our numbers for the first four months of this year are testament to the model’s continued innovation and popularity in UAE.”

Since its launch, the BMW X5 has been setting milestones in its class – a class of which it was the founding member. The recently launched third generation BMW X5 has again surpassed its own benchmark – as an SAV (Sports Activity Vehicle) that delivers outstanding luxury and unparalleled comfort in every regard and never fails to exceed expectations.

Following from the success of the X5, BMW entered a new era in driving dynamics and innovative technology with the launch of the X3 in 2003. The second generation BMW X3 was named ‘Off Roader of the Year 2011’ just weeks after its German launch by Off Road magazine, one of the most important and traditional reader polls in Germany.

The BMW X3 continues to be one of the most successful X models with global sales continuously achieving double digit growth. Here in the UAE, Abu Dhabi Motors delivered 569 BMW X3 vehicles to the Abu Dhabi and Al Ain market for the first four months of 2014 – accounting for and 85% increase in sales over 2013.

In keeping with the X range’s history of breaking new territory, BMW went one step further in 2008 by pioneering another new sector with the launch of the X6 Sports Activity Coupé. It was an entirely new type of car with a unique design concept and driving dynamics that combined the sporty elegance of a large BMW Coupé with the powerful presence of an X model.

The X6 has become a firm favourite chalking up 250,000 sales and is a hit particularly with Middle Eastern customers where it is consistently among the top five best-selling models. For the first four months of 2014, Abu Dhabi Motors delivered 1,174 vehicles with a 46% growth compared to the same period in 2013.

“At Abu Dhabi Motors, we pride ourselves on delivering vehicles of the highest quality to our customers. Since the launch of the very first BMW X5, all of the X models have been well received by our clients. Furthermore, the range of BMW X models offers something for every type of customer; add to this the diverse range of engine variants across the various models – and it is no surprise why the BMW X range is so popular,” concluded Husselmann.

With the imminent launch of the X4 Sports Activity Vehicle, Abu Dhabi Motors is confident the premium mid-size segment will be shaken by the arrival of the first SAV that promises to be as innovative, efficient and stylish as its X model predecessors.

Visually, the new X4 will provide a compelling and unmistakable presence on the road as it combines the powerful character of a Sports Activity Vehicle with the elegance of a classic coupé.

Continuing the coupé-like profile mixed with rugged looks that has made the X6 such a stand-out success, the X4 is perfectly proportioned with tight contours that will deliver unrivalled product character brimming with emotional appeal, dynamism, performance and sturdiness you would expect from a BMW X model.

For more information please contact:
Ipek Kibar
Abu Dhabi Motors
Tel: +971 (0) 2 558 8000

Craig D’Silva
Tel: +971 (0) 55 198 0737