Al-Futtaim Motors launches first digital interactive customer showroom experience

January 21, 2016 11:21 am

Al-Futtaim Motors, exclusive distributor of Toyota in the UAE, today launched the UAE’s first virtual showroom tour using Google’s Business View “see inside”, taking the showroom visitation experience to a whole new level by making it more immersive and interactive, using just a PC, laptop or handheld device.

The new feature allows customers to step inside locations virtually, in this case, the Toyota showroom located on Sheikh Zayed Road. Visitors will get the chance to explore the showroom, as well as the exterior and interior of a selection of displayed cars. Action cues, in the form of arrows, will accompany customers to guide them throughout the virtual journey.

Alan Carpenter, General Manager Toyota Sales and Marketing at Al-Futtaim Motors, said: “Our customer-first approach across our business has driven us to offer new added conveniences to customers, whether within our premises, or on our virtual networks

“In today’s digital age, every customer interaction and experience begins online, offering us the perfect platform to present our retail experience on an easy and accessible medium. We recognize that online interaction and search is the first step to make any purchase decision, and with this latest digital offering, we’re aiming to make purchasing a Toyota an even easier and more attractive proposition.”

The interactive virtual showroom tour is now live on Google Maps and accessible by typing “Toyota Sheikh Zayed Road Showroom” either on Google or via Google Maps.

“In the near future, we are looking to integrate this feature across our online platforms, including our increasingly popular Facebook page, as well as our redesigned website, making our customers’ experience that much better,” explained Carpenter.

Later this year, Al-Futtaim Motors will launch one of Toyota’s most impressive technology-chalked 3S facilities, in Abu Dhabi, which will offer an immersive digital journey like no other, creating the UAE’s most interactive car buying experience in addition to myriad customer-centric services on the ground.


AMEinfo Staff
By AMEinfo Staff
AMEinfo staff members report business news and views from across the Middle East and North Africa region, and analyse global events impacting the region today.