Al Masaood Automobiles launches Infiniti Q50 as key part of its growth strategy

April 30, 2014 10:26 am

Al Masaood Automobiles (AMA) – authorized distributor of Infiniti in the Emirates of Abu Dhabi & Al Ain – has launched today the all-new Infiniti Q50 premium sports sedan. Having recorded a 43% growth in Infiniti sales over the past year and with two new Infiniti Centres to open in Abu Dhabi within a year, Infiniti Q50 is a critical model for its AMA’s growth strategy.

Mr. Irfan Tansel – Chief Executive Officer, Al Masaood Automotive, commented, “Abu Dhabi has been a key market for Infiniti since the brand was launched in the Middle East here in 2005. Infiniti sales in Abu Dhabi outperformed all market expectations last year with 43% growth compared to the previous year – one of the highest rates of growth for the brand globally. In the same period the UAE’s premium market grew by just 17%. We at AMA are confident that with a positive forecast for the UAE economy, and particularly projected growth for Abu Dhabi, introduction of new models such as the Infiniti Q50 and IREDI compliant Infiniti Centres we will continue to deliver outstanding growth results.”

He added, “Infiniti Q50 offers athletic and dynamic styling, sensational performance and the very latest automotive technology, giving an unforgettable emotional experience. We at Al Masaood Automobiles are dedicated to provide our customers with state-of-the-art cars, a memorable driving experience and exceptional performance.”

Speaking at the event, Mr. Juergen Schmitz, General Manager, Infiniti in the Middle East, said, “The Infiniti Q50 introduces a new era of technologies and world-firsts to its range. After ten years of development, we have transferred the digital steering system used in aviation for decades to the automotive industry and made it standard across the Infiniti Q50 range in the Middle East in the form of ‘Direct Adaptive Steering’. It offers the driver multiple settings of steering weight and response speed, giving them a personalised driving experience to suit their mood, whether it be inspired by performance or the desire for comfort.”

The Q50 sedan captures the Infiniti’s vision in offering the essence of luxury combined with innovative technologies and distinct design to the young-minded customers and provides them with a unique, personalized and unforgettable experience. Infiniti Q50 earned its first Middle East award in 2013, claiming the title of ‘Best car of the Year 2014’ by one of the region’s leading automotive publications, Sport Auto.

The Infiniti Q50 range introduces the brand’s first hybrid powertrain to the Middle East alongside the refined 326-horsepower 3.7-litre V6 engine. Infiniti Q50 Hybrid mates a 3.5-litre V6 petrol engine with Infiniti’s Direct Response Hybrid System delivering net 350 horsepower and 536Nm of combined torque with Intelligent Dual Clutch Control, making it capable of reaching 100km/h from a standing start in 5.1 seconds. It is available in Premium and Sport grades; the latter featuring sport styling, brakes and suspension tuning. The entire model range is equipped with a refined 7-speed automatic transmission with available solid magnesium paddle shifters.

Other world-firsts include Predictive Forward Collision Warning system, Active Lane Control and Infiniti InTouch – a next-generation system with dual touchscreen displays and smart phone connectivity. AMA has positioned Q50 very competitively with a piece of mind package inclusive of 5 years unlimited mileage warranty, 1 year free comprehensive insurance and 2 years/ 40,000 km free service package. Prices starting from Dhs169,000 to Dhs209,000 within range of four different grades.

AMA is planning to finish two IREDI (Infiniti Retail Environment Design Initiative) compliant Infiniti Centres in Abu Dhabi by March 2015. One of them located on the prestigious Abu Dhabi Corniche in the Landmark Tower, with a display area of 557 square meters.

For more information please contact:
Marketing Manager
Al Masaood Automobiles
Tel: +97126772000
Fax: +97126776689