Alfardan Motors unveils multi-brand motorcycle showroom in Wattayah

April 23, 2014 3:45 pm

Alfardan Motors launched their first motorcycle showroom in Oman. Housed in the stylish new Muscat showroom are motorcycles from six of the world’s most well renowned brands, together with a huge array of riding gear and branded merchandise, all of which made their Oman debut at the glittering opening ceremony.

Having already established a strong reputation with customers for sales and customer service excellence, as well as its state-of-the-art service facilities at their Ferrari and Maserati Showrooms in Al Azaibah, Alfardan has now expanded its portfolio into the two-wheeled segment with the launch of its new multi-brand motorcycle showroom located in Wattayah.

The new showroom houses motorcycles from Triumph, KTM, Aprilia, Piaggio, Vespa, as well as SAND-X.

Commenting on the new showroom and the launch of new motorcycle brands in the Sultanate, Mohamed Kandeel, General Manager of Alfardan Motors said, “With the opening of the Alfardan Motorcycle showroom here in Muscat, the choice of models available for riders has grown exponentially. Each of these six brands truly epitomize all the characteristics that make motorcycles special and unique, and the opening of our showroom offers riders and enthusiasts the broadest spectrum of choice for Premium high-performance motorcycles, ATVs and Scooters in the Oman market.”

The new showroom facility accommodates over 20 motorcycles split into six distinct zones for each of the brands – Triumph, KTM, SAND-X, Vespa, Piaggio and Aprilia. In addition to the broad range of motorcycles available, the showroom also features one of the broadest brand-centric collections of motorcycle apparel and accessories on sale in Oman.
In addition, the Service Centre for the motorcycle brands, located next to the Ferrari and Maserati Service Centre in Ghala, will be operational right from day one.

The launch of both these facilities represents an important milestone for Alfardan Motors and will play a crucial role in meeting the growing demand in the two-wheeled segment. It will also help further to bolster the services provided to motorcycle enthusiasts in the country.

“The opening of this showroom with enable Alfardan to make dramatic inroads into the riding scene here in the Sultanate and will no doubt ensure a bright future for both motorcycle enthusiast and Alfardan Motors in the Sultanate,” he added. “This showroom is just the first step in our plans for the future of Alfardan Motors in the country and we will be looking to further expand our business network in the not too distant future.”

The largest British motorcycle brand, Triumph has over 110 years of rich motorcycling history, with world famous models such as Bonneville, the Speed Triple, and the Thunderbird. Triumph motorcycles instantly evoke the rebel spirit and feature a distinctive design which looks to the past – as well as the future.

A cutting edge brand from Austria, with a proven successes in worldwide competition and technology that is second to none, KTM is not only the second largest European motorcycle manufacturer hailing from Austria, but is also the ‘go-to’ brand for ‘Ready to Race’ on and off road motorcycles and ATVs. KTM is proud to be the world market leader in sport motorcycles, and has won more than 188 world championship titles. In January 2011, the company succeeded in winning the Dakar Rally for the tenth consecutive time. While foremost in the off-road racing segment all over the world, KTM is also rapidly expanding its street bike range.

Specializing in off-road adventures, SAND-X special operations vehicles produce the world’s fastest and safest off-road vehicle; designed to conquer the roughest terrains and extreme climatic environments – a perfect fit for the beautiful sands of Oman. Used by security forces around the globe – it is the perfect vehicle for military and civil operations and probably the only REAL All-Terrain Vehicle (ATV) worldwide. This is a very stable and safe land vehicle, engineered in Switzerland, and is designed to conquer the roughest terrains and extreme climatic environments.

Known for its passion in everything automotive, Italy is no different when it comes to motorcycles. Boasting a 130 year history in Italian industry and mobility, the Piaggio Group is the largest European manufacturer of two-wheel motor vehicles and one of the world leaders in its sector. Established in 1884, the Piaggio Group product range includes scooters, motorcycles and mopeds from 50 to 1,400 cc. In addition to Piaggio and its newly introduced range of three-wheeled scooters, Alfardan Motors will also sell the Vespa and Aprilia range of scooter and motorcycles here in Oman.

In 1946 Piaggio launched the iconic Vespa scooter which is Italian for “wasp” – and within ten years over a million units had been produced. The Italian language gained a new word, “vespare”, meaning to go somewhere on a Vespa. Perfect for anyone with an appreciation for beauty and a desire for a distinctive lifestyle; Vespa offers scooters with both performance and timeless designs that are a reflection of its extraordinary historic and iconographic wealth.

Founded in 1945, Aprilia is the performance and technological signpost of the Piaggio Group in the motorcycle segment. Aprilia started as a scooter manufacturer, but has today come to be known for its race-winning superbikes; namely its flagship – the 1,000 cc V-twin Superbike, as well as the RSV Mille and latest V4-based RSV4. Aprilia has always been a point of reference in the racing world and will no doubt make its mark as a performance giant in the Sultanate.
For more information on the showroom or each of the six brands call Mr. Yasser Al Balushi on 96040440 and 24563328 or visit the new showroom in Wattayah from 8:30am to 1:30am, 4:00pm to 7:00pm