Ali Alghanim and Sons Automotive launches new MINI Hatch in Kuwait

April 22, 2014 3:19 pm

The all-new MINI Hatch, now on sale at Ali Alghanim & Sons Automotive showrooms, sets out to continue the global success story of the first ever premium automobile in the small car segment. At the same time it carries forward the tradition of the classic MINI that goes back 55 years.

The all-new MINI model was unveiled during an exclusive event at the SIRRB Circuit on April 15th, in presence of the British Ambassador of Kuwait, His Excellency Frank Baker. During the event, Mohammed Alghanim, Group General Manager of Ali Alghanim & Sons and Sarah Junghardt, Manager MINI of BMW Group Middle East officially welcomed the guests .

The launch event of the all-new MINI Hatch also included entertaining BMX and Parkour performances by Red Bull. In addition, a car simulator and a special photobooth were on hand which provided guests with an opportunity to take their photos and upload them to social media channels. For those who tweeted from the event and used the hashtag #TheOriginalinKuwait, their tweets were immediately displayed on the event’s LED screen on stage.

To the delight of car enthusiasts, 10 Mini classic cars, models ranging from 1970 to 1990, were also on display at the launch event. While another highlight repsresented the delivery of the all-new MINI Hatch to three excited customers. Taking road presence to a whole new level, the all-new MINI Hatch retains many of the historic design cues that are trademark features of the iconic brand, but if you take a look closer, you’ll find an entirely new car. The premium small car with a big personality boasts a new design, new generation engines, improved driving comfort and a vast range of new quality materials and colours. In addition it comes with driver assistance systems such as head-up display, parking assistant, rear view camera, collision and pedestrian warning and high beam assist.

The exterior design has been refined to include newly designed round LED headlights, hexagonal front grille and upright rear lights with wide chrome surround. The selection of exterior colours has been extended to include five new variants. The roof and exterior mirror caps can be finished in a contrasting while or black as an option at no extra cost and roof rails in black matt are optional.

On the inside, the new model offers many new changes including high-end materials offering a combination of leather finish or fabric & leather combined as an alternative to the standard fabric version. One of the most important new features is the instrument panel that has been completely redesigned, with the speedometer now positioned behind the steering wheeland there is a new centre console with LED rings running around the edge that offers a totally new way of communicating with the environment and the driver. Key insertion as previously required is no longer necessary in the cockpit of the new MINI. As soon as the key is inside the car, the engine of the new MINI can be started by pressing the new toggle-type start/stop button located in the middle of the centre console, which lights up red.

Just when you thought MINI couldn’t possibly make the all-new model’s go-kart handling drive experience any more exciting, they did exactly that. The new MINI Hatch is available with a new generation of engines. For the first time both three-cylinder and four-cylinder engines are used with six-speed automatic gearbox and MINI TwinPower Turbo technology in Cooper and Cooper S variants. The Cooper is powered by a 1.5-litre three-cylinder engine, with outputs of 136hp. The Cooper S 2.0 litre 4-cylinder unit outputs 192 hp with maximum torque of 280 Nm reaching 0-100 in 6.7 seconds. Across the board this makes them more powerful and more efficient than the predecessor model.

From the moment the driver opens the door of the new MINI, a promise is made – this is about to be the most exciting driving experience you will find – and with three driving options, Sport, Mid and Green customers are spoilt for choice. These options allow owners to pick from sporty, comfort or economical driving modes to maximize fuel efficiency and/or enhance MINI’s driving fun.

And the driving experience doesn’t stop there. The new Dynamic Damper Control (DDC) option actually lets the driver control the stiffness of the suspension. Want a softer, more fuel-efficient ride? Or feeling hungry and in the mood to enjoy a few sharp turns? The DDC happily complies, stiffening your suspension for even more aggressive cornering. Cutting-edge active and passive safety measures ensure you can enjoy every corner without worrying about a thing. From super high-strength multiphase steel to intelligent warning and protection systems to increased luggage space – you and your passengers will sit comfortably and stay safe while you experience driving fun.

In order to provide prospective customers, current MINI owners and featured bloggers with a first-hand experience on the new MINI Cooper and MINI Cooper S, test drives were also conducted on April 16th on the SIRBB circuit.

For more information please contact:
Amna Al Jarery
Action Kuwait – Part of Action Global Communications
Tel: +96524915616

Muhammed Yousef Mughal
Ali Alghanim & Sons Automotive Co. W.L.L
Tel: +96522246516
Fax: +96522246139