Top 7 creative automotive ads celebrating Arab achievements
Global car manufacturers have not been oblivious to forward thinking Arab initiatives and artistic achievements, and have geared some of their adverts towards highlighting them. AMEinfo has selected a few of the more interesting ones that stand out from the crowd.
1- Cadillac: Arabs of New York
Having been in the Middle East for 85 years, Cadillac does a great job of paying homage to its home city, New York, while addressing geopolitical tensions in this ad featuring Arab artists that have now made New York their home.
2-Renault Middle East (KSA)
Celebrating women’s right to drive in Saudi Arabia from 2018, Renault released this ad and slightly gimmicky deal to offer its congratulations.
3- Nissan: Camel Power
Nissan went all out to launch its unit of car performance measurement inspired by the ship of the desert, the camel, called “CamelPower”, A collaboration between Nissan United Middle East and National Geographic, the concept has been in pipeline for close to two years and the brand aims to roll it out globally soon.
4- Mercedes: Grow Up
Launched globally in March 2017, the regional version of the campaign followed in September 2017. Each film challenges the traditional idea of growing up – whether that’s spending time with family, taking some alone time when the responsibilities of a family and work feel too much, or following your passion as an ambitious woman versus giving in to societal constructs of starting a family.
5- Nissan Middle East (KSA)
Nissan once again makes it to this list but with a simple message that ran in print and on Twitter. The tweet received 808 retweets and 865 likes.
6- Toyota Hybrid: The 7 Emirates challenge
Toyota Middle East teamed up with Emirati singer Ali Jassim – and his daughter – to take on the challenge of driving through all seven emirates in the UAE in a Toyota Prius Hybrid on one full tank of gas.
7- Infiniti Q60: Signature Drive
In order to promote its flagship model, the Q60, Infiniti partnered with international artist Tarek Atrissi as he paints the word that drives him through a test drive.