Another day, another adventure as MINI fans unite for series of Dubai drive events

February 11, 2014 11:44 am

This weekend over 120 MINI fans and owners from across the UAE set off on an exciting adventure. From a 40-car-strong MINI City Rally, to MINI fans putting the MINI Paceman and MINI Countryman models through their paces at the Dubai Autodrome track, there was fun and excitement for everyone.

Kick starting event activities on Friday, MINI owners gathered at the MINI showroom in Dubai Media City to join the MINI City Rally making other motorists green with envy as the convoy of MINI’s created an eye-catching presence on the road.

Meanwhile at the Dubai Autodrome, the general public were given the chance to experience the thrills of driving one of the most iconic vehicles of the modern age. At the starting line, adrenaline was pumping as AGMC, the official BMW Group importer for Dubai, Sharjah and the Northern Emirates, encouraged drivers to put the models through their paces on one of the Middle East’s most exciting race tracks.

Stealing the limelight on the track was the MINI John Cooper Works Paceman. With all the driving excitement of a Sports Activity Coupé and the hallmark MINI go-kart fun driving experience MINI’s latest family member didn’t disappoint. In close succession was the Middle East’s best-selling MINI Countryman, the first ever MINI to have four doors and optional four wheel drive.

Commenting on the weekend drive event, Natalija Norikova, Marketing Manager of AGMC said: “This was another great MINI event that brought like-minded people together to celebrate the fun and exciting attributes of the brand. At the same time the activities gave MINI lovers the chance to experience driving our different MINI models. With 120 plus MINI fans in attendance, we were delighted to see such a great turn out from our ever growing and loyal fan base.”

For more information please contact:

Leanne Blanckenberg
Corporate Communications Manager
BMW Group Middle East
Telephone: +971 4 313 2615

Lucy Smith
Senior Account Manager
Tel: +971 4 237 8017