Boeing looks to become more innovative

May 24, 2014 12:32 pm

Boeing Co chief executive, Jim McNerney has said the company wants to be more like Apple Inc. in the way it innovates, rather than doing a “moon shot” development every 25 years, Reuters has reported. Building up technology and doing “a big a moon shot” every 25 years is the “the wrong way to pursue this business,” McNerney said. “We want to be more like Apple” by bringing out products more quickly.