Double-digit growth strengthens Ford Focus’ lead as best-selling vehicle nameplate in the world

February 10, 2014 6:07 am

The Ford Focus continues to be the best-selling vehicle nameplate in the world, based on Ford’s analysis of the just-released and latest Polk global vehicle registration data through the third quarter of 2013.

Led by strong growth in China, Focus global registrations from January through September 2013 grew to 856,587, a 16.1 percent year-over-year increase. China was the biggest contributor to the success with 303,481 registrations, representing an 85 percent year-over-year increase, according to Polk, which recently was acquired by IHS.

Focus buyers cite the vehicle’s exterior styling and generous level of equipment as key reasons for their purchase. In China, the top differentiators among car intenders include the vehicle’s design, excellent safety and high quality.

Ford Focus continued to be a favourite in the Middle East as it delivered an increase of 11 per cent total sales for 2013.

Apart from Ford Focus, the Ford Focus ST is also showed success in bringing younger, more affluent customers into Ford showrooms as the Ford ST performance brand mark one year in the market.

In the Middle East, demand for Ford Focus ST exceeded expectations and sales were strongest in the UAE followed closely by Saudi Arabia. The Focus ST accounted for nearly 10 per cent of Middle East Focus nameplate sales in 2013. With the outstanding show of interest from GCC buyers, sales are expected to rise further on the back of strong demand.

“Our success with Focus serving more and more customers around the world underscores the strength of our One Ford plan,” said Jim Farley, Ford executive vice president of global marketing, sales and service and Lincoln. “We remain absolutely committed to developing a full family of vehicles that, like Focus, offer outstanding quality, fuel efficiency, safety, smart design and value.”

Thanks to Ford’s One Ford plan and global product vision, the company now has two of the top five best-selling nameplates in the world – the Focus and Fiesta – with a combined 1,402,555 vehicle registrations during the January through September 2013 period, based on Polk data.

In addition to Focus being the best-selling passenger car nameplate title in China, Fiesta continues as the top-selling small car in Europe.

Sue Nigoghossian
Ford Middle East Public Affairs Malek Abderahman
ASDA’A Burson-Marsteller
Jeddah, Kingdom of Saudi Arabia
Tel: 0126067202, Ext: 200