Dubai Motor Show shines spotlight on green future with big push for electric
The 2017 Dubai International Motor Show, the 14th edition of the Middle East’s premier automotive event, revved into action yesterday. The five-day mega show, which runs until 18 November at Dubai World Trade Centre (DWTC) is set to witness more than 100 global and regional launches as the traditional heavyweights go bumper-to-bumper against automotive upstarts.
One of the greatest attractions of the event is the big push for electrified mobility with the launch of several hybrid and fully electric vehicles by automobile manufacturers from around the world.
Recognising Dubai’s keenness to go green and the huge potential for the sector, the 2017 Dubai International Motor Show is shining the spotlight on electric mobility, with auto manufacturers showcasing their latest products and launches to meet the increasing demand for eco-friendly personal transportation.
“It is a testament to the diversity of the Middle East’s motoring culture and the visionary Dubai leadership that the leading manufacturers of electric and hybrid cars see great potential in a region that has been dominated for so long by the petrol engine,” said Trixie LohMirmand, Senior Vice President, Exhibitions and Events Management, Dubai World Trade Centre.
The BMW Group is showing its green mobility credentials at the 2017 Dubai International Motor Show.
Other manufacturers bringing the future of mobility to the show include Lexus and Jaguar Land Rover, whose 2018 Range Rover Sport made its debut in the Middle East with its latest driver-assisted technology – the Touch Pro Duo infotainment system – described by its manufacturer as ‘your twin high-definition touchscreen digital butler’. Meanwhile, Mercedes-Benz, unveiled innovative concepts cars.
Lexus, the luxury automotive brand and the largest supplier of hybrid electric luxury vehicles in the UAE, showcased its range of hybrid luxury cars.
Chevrolet was another automobile brand that announced the regional debut of Bolt electric vehicles at the show. The automobile company also announced that Chevrolet within a year, car buyers in Dubai, UAE, and select markets in the Middle East will be able to order Chevrolet Bolt EV.
“The Chevrolet Bolt EV is a ground-breaking vehicle that will shape the way Chevrolet moves into the future. In fact, it has already made a mark on the industry with its leading-edge technology, worry-free range and fun-to-drive characteristics. It has also brought new, younger, more affluent customers to Chevrolet and elevated the overall perception of the brand,” said Alan Batey, President, GM North America and Global Chevrolet Brand Chief during the press conference.
Mario A. Spangenberg, President and Managing Director at General Motors Africa and Middle East said: “Dubai’s pioneering Green Mobility Initiative targets are bold, and we look to be equally bold and make Chevrolet a reliable partner, with the Chevrolet Bolt EV forming the backbone of these fleets. We aim to support both retail and fleet customers in their quest to achieve zero emissions mobility as soon as possible.”