Exclusive Rolls-Royce bespoke Waterspeed Collection poised and ready for UAE market at Abu Dhabi Motors

May 26, 2014 9:20 am

Abu Dhabi Motors, the sole dealer of Rolls-Royce Motor Cars in Abu Dhabi and Al Ain, has confirmed that it is one of a very select list of dealers across the globe to offer the ultra-exclusive and Bespoke Waterspeed Collection.

With only 35 Phantom Drophead Coupés set to be produced in the Collection world-wide, Emirati ultra-luxury automobile aficionados now join an exclusive, limited number of clientele able to place an order for what is an inspired appreciation of a unique and storied racing heritage.

The eye-catchingly beautiful Waterspeed Collection celebrates Sir Malcolm Campbell’s historic and seminal act of British daring and endeavour. On 1 September 1937, Sir Campbell headed out onto the calm blue waters of Lake Maggiore on the Swiss-Italian frontier to establish his legend as he set the world water speed record of 126.32 mph in a Rolls-Royce-powered Bluebird K3 hydroplane boat. Campbell’s momentous courage not only captured the world’s attention, but also reaffirmed the Rolls-Royce R-Type engines’ record-breaking superiority after triumphs on land and in the air.

This exclusive car will be launched later this month at the world-renowned Concorso D’Elegenza at Villa D’Este on the shores of Italy’s world-famous Lake Como, where it will be unveiled to the public for the first time. It was on the adjacent Lake Maggiore where Campbell first established his legendary reputation.

Speaking of the Bespoke Waterspeed Collection and its availability in Abu Dhabi and Al Ain, Arno Husselmann, General Manager of Abu Dhabi Motors, said, “The Bespoke Waterspeed Phantom Drophead Coupé is an exceptional car with a unique heritage. As with all Rolls-Royce vehicles, the Waterspeed Collection exudes luxury, grace, performance and sophistication, but its limited production run, storied inspiration, and striking contemporary Bespoke colour scheme make it that much more rare. With only 35 production units available globally, we are very excited to be hosting this masterpiece at our showroom here in Abu Dhabi later this year.”

“This special Collection serves to showcase the remarkable Bespoke programme available to Rolls-Royce customers. This is an area in which Abu Dhabi Motors excels, as underscored by our winning of the ‘Best Bespoke Dealer Worldwide 2013′ title in February this year for the fifth year in a row,” Husselmann added.

Showcasing the very best of the Rolls-Royce Bespoke programme, the Phantom Drophead Coupé Waterspeed Collection features a number of exquisitely designed and crafted personalised features. Taking inspiration from Campbell’s record-breaking watercraft, only the finest contemporary materials – never used before on a Rolls-Royce – furnish the Waterspeed Collection. Taking further inspiration from the setting of the historic moment, the Phantom Drophead Coupés’ brushed steel perfectly complements an exclusively developed Maggiore Blue colour scheme. Hand-crafted wood inlays further reinforce this outstanding heritage as it evokes the sense of a boat effortlessly gliding through water at pace.

Discussing the Collection earlier this year, Torsten Müller-Ötvös, Chief Executive Officer, Rolls-Royce Motor Cars, said, “Sir Malcolm Campbell’s successful pursuit of world-speed records on land and water were the result of his commitment to the most exacting standards of British design and engineering excellence. Such attributes are hallmarks of every Rolls-Royce motor car, ensuring the marque’s position at the pinnacle of super-luxury manufacturing.”

Highlighting the level of precise detail that Rolls-Royce is known for, it will take over 80 hours for a Rolls-Royce craftsperson to manufacture and hand brush each car’s striking brushed steel deck. The coachline, complete with Bluebird motif, will take another four hours to hand-craft using a unique squirrel-hair brush.

For more info please contact:
Jamal Al Mawed
Head of PR and Communications
Middle East, Africa and Latin America
Rolls-Royce Motor Cars Limited
Mob: +971561717883
E-mail: jamal.almawed@rolls-roycemotorcars.com

Helmi Sghaier
Regional Account Manager
Mob: 00971506515243
E-mail: helmi.s@daboandco.com