Ford shows way of the future with strong lineup at the 2014 Qatar Motor Show

February 16, 2014 2:31 pm

Visitors to the Ford and Lincoln stand at the upcoming Qatar Motor Show will be pleased to see the latest line-up from both brands featuring all-new and dramatically refreshed products as well as their latest technologies and innovations.

Ford fans are in for a real treat as the all-new Ford Fusion takes center stage together with the all-new EcoSport compact SUV, adding further zing and fun to the Blue Oval’s dynamic range in the Middle East.

“We are thrilled to be back at the Qatar Motor Show this year, with some of our latest models from Ford and Lincoln,” said Paul Anderson, Ford Middle East’s Regional Marketing director. “We are truly excited to present our latest additions especially the widely acclaimed mid-size Ford Fusion and EcoSport compact SUV, both of which promise to take the Ford brand to new customer groups. We are also showcasing the redefined luxury of Lincoln through the recently launched all-new Lincoln MKZ full-size luxury sedan.”

Ford’s hottest products are on display at the 2014 Qatar Motor Show, which opens on Friday 21st of February and runs through February 25th at the Qatar National Convention Center. In the sedan segment, Ford Fusion is in the spotlight as it marks its official launch in the region, joined by the sporty Taurus and Mustang. In the utility vehicle and truck segments, Ford showcases the all-new compact EcoSport urban SUV, together with the Edge, Escape, Expedition, Explorer and the mighty F-150 SVT Raptor.

Bill Hechmi, general manager of Almana Motors, the local importer-dealer for Ford and Lincoln, said: “This year, we are thrilled to feature the all-new Fusion on our stand, as the star of the show. Fusion is here and its ready to take the market by storm thanks to its great looks and driving dynamics as well as technologies. Combined with our extensive product lineup we now offer a model for all customers no matter what their needs are, and we are excited to showcase our latest additions to visitors of our stand.”

The all-new 2014 Ford Fusion
The highly-anticipated all-new Fusion makes its Qatar debut bringing an unprecedented portfolio of segment leading driver assistance and convenience technologies based on sensors, cameras and radar that enable the car to see and respond.

Featuring a sleek silhouette and fresh face, the all-new Fusion is the latest in a series of vehicles from Ford developed to satisfy customers everywhere who want leading fuel efficiency, helpful technologies and game-changing looks.

Fusion helps drivers maintain proper lane position, adjust vehicle speed to changing traffic conditions, identify suitable parking spaces and help park, even aiding drivers backing out of parking space where visibility is obstructed.

Ford EcoSport
The all-new Ford EcoSport, arrives in Doha as a strong contender in the compact SUV segment. The all-new model keeps up to Ford’s commitment to deliver a stunning-looking product that packs in outstanding value and raises the bar in the region’s fast-growing compact utility segment with its compelling value-for-money proposition and features.

Ford EcoSport comes with an attractive price and consumers will have the power of choice with a selection of three trim levels (Ambiente, Trend and the high end Titanium), as well as the option of a manual or automatic transmission paired with a fuel efficient 1.5L engine.

Lincoln Redefines Luxury
Visitors of the Qatar Motor Show will also see the recently launched all-new Lincoln MKZ. The Lincoln MKZ signifies the introduction of the reinvented Lincoln brand, which will focus on attracting a new body of premium automotive customers. Also standing proud at the stand are utility vehicles MKX and Navigator.

The all-new Lincoln MKZ is the first to be rolled out from the dedicated Lincoln design studio, and it brings new offerings to the midsize luxury segment:

• With a sweeping profile, MKZ incorporates one of the world’s widest-opening retractable glass roofs
• Lincoln Drive Control – an intelligent system that delivers a refined ride and engaging driving dynamics. Standard Lincoln Drive Control intuitively integrates multiple systems (engine, transmission, body and chassis) to deliver totally new Lincoln driving quality
• A distinct Push Button Shift gear selector that enables flowing and architectural center console design
• A quiet, well-appointed interior enhanced by standard Active Noise Control, genuine wood trim, full LCD instrumentation, and SYNC® with MyLincoln Touch™
• Class-exclusive available inflatable rear safety belts supplement eight standard airbags

Ford Action
Visitors to the Almana Motors Ford and Lincoln stand will get the chance to experience the thrills and adrenalin rush of extreme off-roading in a fun and engaging way thanks to the Ford F-150 SVT Raptor simulator, where they race on a simulated off-road course complete with road and vehicle feedback.