Iconic Ford Mustang to conquer regional drifting arena as 2014 Red Bull Car Park Drift official car

April 29, 2014 1:55 pm

The legendary Ford Mustang recently set the benchmark for muscle cars by clocking up 50 years of continued production. Today, its conquest goes further into the Middle East and Africa drifting arena as the 2014 Official Car for the highly acclaimed regional drifting series, the Red Bull Car Park Drift. The announcement was made earlier this week as Ford Middle East and Red Bull Middle East & Africa expanded their ongoing regional partnership to include sponsorship of the Red Bull Car Park Drift Series 2014.

As part of this agreement, Guinness World-record holder for longest car drifting and Rally Champion, Abdo Feghali, aka Dado, will be driving a customised 5.0L V8, rear wheel drive Mustang throughout the Red Bull Car Park Drift Qualifiers this season.

Paul Anderson, Ford Middle East’s Marketing director, said, “Mustang set the tone for muscle cars 50 years ago, and it’s getting better, more powerful and popular than ever. As we expand our tie-up with Red Bull to include Red Bull Car Park Drift, we are very pleased to see the powerful Mustang in the Middle East’s premier drifting arena and see it perform with power, reliability, durability that only a true muscle car can deliver.” “We are thrilled to have Ford on board as regional automotive partner,” said Alberto Chahoud, Area Communication Manager for Red Bull Middle East & Africa. “With a developing scene and increasing popularity year on year, Red Bull Car Park Drift has grown into the largest and most coveted drifting platform in the region,” added Chahoud.

For his part, Feghali, who is also the event director for Red Bull Car Park Drift, said, “We are very excited with Ford Mustang as the official Red Bull Car Park Drift car. This year promises to take drifting to the next level as the most anticipated event in the Middle East’s motorsports calendar brings more smoking tires, serious doughnuts and spectacular sideways rides around a difficult, technical course. We can’t wait to see Mustang conquer the challenging courses, and are eager get that engine started and roaring!”

Mustang’s unique combination of style, performance and affordability established an entirely new class of sporty cars that has inspired numerous competitors. Mustang has come to evoke a variety of emotions in customers and fans – freedom, independence and being true to one’s self.

“It’s going to be an exciting year for Mustang and the Red Bull Car Park Drift as we see action and capability from the iconic pony. We are confident that drifting fans will be ultimately pleased with the Mustang’s performance,” concluded Anderson.

For more information please contact:
Malek Abderahman
ASDA’A Burson-Marsteller
Jeddah, Kingdom of Saudi Arabia
Tel: 0126067202, Ext: 200