Infiniti begins a new era of premium brand experience in the Kingdom of Saudi Arabia

April 12, 2014 10:17 am

Infiniti has today outlined its commitment to delivering its premium brand promise to customers in the Kingdom of Saudi Arabia. Through an expanded dealer network of state-of-the-art Infiniti Centres, the entire Infiniti performance range will be backed by full genuine parts availability and highly-trained technicians. As a strategic partner to the brand in the Kingdom, Al Ghassan Motors will play a significant role.

Francois Goupil de Bouillé, Vice President, Europe, Middle East, and Africa (EMEA) commented: “Today we are announcing our plan to strengthen Infiniti’s presence in the Kingdom of Saudi Arabia. Infiniti is entering an exciting and new phase of its future as it commits to building a global brand. The Kingdom of Saudi Arabia is instrumental for our plans in the region and therefore globally.

“We welcome Al Ghassan Motors onboard to join the Infiniti journey.”

“Our market share in the Middle East is the third highest for the brand globally – that alone reflects the importance of this market to Infiniti,” said Samir Cherfan, Managing Director, NMEF. “The region was the first market outside of North America to launch the brand, to introduce its signature IREDI Infiniti Centre design concept, and offer Infiniti’s full performance line up which includes a compelling range of SUV models.

“That combination has allowed us to steadily grow into our current strong position in the Middle East but, to realize our ambitions, we will strengthen our position in the influential market of the Kingdom of Saudi Arabia. By the end of fiscal year 2016 we forecast over 20% of our regional sales will come from the Kingdom which will contribute to Infiniti’s regional market share rising from around five percent today to at least seven percent.

“To further ensure its delivery of outstanding customer support and service, Infiniti will join in the formation of a Joint Venture Company giving it a direct presence in the Kingdom. That in addition to an expanding network and seven fresh models by 2017 gives us confidence that it’s time for Infiniti in the Kingdom of Saudi Arabia.”

Juergen Schmitz, General Manager, Infiniti in the Middle East, commented: “The customer is at the very centre of our plan for strengthening our position in the Kingdom of Saudi Arabia. Infiniti’s representatives will be of the highest global standards, and our IREDI facilities fully furnished with the right equipment and genuine Infiniti parts. When we introduce new models, they will arrive in Infiniti Centres here at the same time as all other Middle Eastern markets, such as Infiniti Q50 which we unveil today.

“Before the end of 2014, we will be able to reach around 80% of premium buyers in the Kingdom of Saudi Arabia when we open our additional Infiniti Centres in Khobar and Riyadh. That will create the foundation for us to grow our market share from below one percent today to over seven percent by end of fiscal year 2016. To deliver this, we have a trusted partner in Al Ghassan Motors with a proven track record of success in the luxury automotive marketplace. We believe it’s time for Infiniti in the Kingdom of Saudi Arabia.”

Sheikh Ghassan A H Al Sulaiman, President of Al Ghassan Motors, said: “Al Ghassan Motors is one of the leading luxury automotive retailers in the Kingdom of Saudi Arabia, with a history of success. Our delivery of excellent service to meet the requirements of the most distinguished clientele extends beyond our region into Europe where we meet and exceed the most competitive of standards. We are proud to become part of the Infiniti global network and are committed to achieving our shared ambitions for our valued customers in the Kingdom.”

For more information on Infiniti please contact:
Francesca Ciaudano
Deputy General Manager, Marketing and Public Relations
+971 4 881 7500