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Infiniti Q50 launches in Middle East

April 15, 2014 2:29 pm

Encapsulating Infiniti’s vision of future premium sport sedans, Infiniti Q50 has been officially launched across the Middle East, marking a new era for its model range. Already having claimed accolade around the world, including the Middle East, Infiniti Q50 brings distinctive design, world’s first technologies, engaging performance and a new standard of in-car connectivity. Offering new levels of driving personalisation, Infiniti Q50 is for the new generation of young-minded, premium customers seeking Infiniti’s unique fusion of inspired performance and hospitality.

Juergen Schmitz, General Manager, Infiniti in the Middle East, said, “Infiniti Q50’s muscular, athletic appearance brings a blend of dynamic exterior styling and Infiniti’s signature ‘double wave’ interior to create design which creates an emotional engagement. Infiniti Q50’s looks alone make it standout in its class.”

“But Infiniti Q50 also introduces a new era of technology and features to our range. After ten years of development, we have transferred the digital steering system used in aviation for decades to the automotive industry and made it standard across the Infiniti Q50 range in the Middle East in the form of ‘Direct Adaptive Steering’. It offers the driver multiple settings of steering weight and response speed, giving them a personalised driving experience to suit their mood, whether it be inspired by performance or the desire for comfort. As a global brand Infiniti is entering a new era focused on new products, new technology and new designs for our customers. Infiniti Q50 is the embodiment of this new vision,” added Schmitz.

Infiniti Q50 brings more world-firsts. The Predictive Forward Collision Warning system alerts the driver to risks that lie beyond their field of view, sensing the speed and distance of the vehicle directly ahead and of the one travelling in front of that, giving early warning of a potential accident. Meanwhile Active Lane Control™ helps Infiniti Q50 remain in the middle of the lane, preventing the driver unintentionally moving from between the marker lines and reducing the need for minor adjustments of the steering wheel while cruising along highways.

Inside Infiniti Q50, occupants are greeted by another world-premiere – not just one touch screen control panel but two. These offer intuitive access to a dazzling array of features which tailor their driving experience and also Infiniti InTouch which puts communication with the outside world within easy reach. This telematics system integrates hands-free phone, moving map navigation, entertainment and smart phone apps in a way that is safe and easy-to-use while driving.

The Infiniti Q50 range introduces the brand’s first hybrid powertrain to the Middle East alongside the refined 326-horsepower 3.7-litre V6 engine. Infiniti Q50 Hybrid mates a 3.5-litre V6 petrol engine with Infiniti’s Direct Response Hybrid System delivering net 350 horsepower and 536Nm of combined torque with Intelligent Dual Clutch Control, making it capable of reaching 100km/h from a standing start in 5.1 seconds.

All models come equipped with a refined 7-speed automatic transmission with available solid magnesium paddle shifters. The Infiniti Drive Mode Selector with Eco, Standard, Sport and Custom settings is also standard on all models, part of the advanced customizable digital environment system that allows drivers to create unique settings for engine, transmission, handling and steering controls.

The all-new 2014 Infiniti Q50 is available in Premium and Sport grades, the latter featuring sport styling, brakes and suspension tuning. Infiniti Q50’s advanced range of safety features are available as part of the ‘Technology Pack’ available across all derivatives. Infiniti Q50 earned its first Middle East award in 2013, claiming the title of ‘Best car of the Year 2014’ by one of the region’s leading automotive publications, Sport Auto.

Highlights of the 2014 Infiniti Q50 include:
•Sensuous dynamic styling with unexpected spaciousness
•Low, wide proportions and tight, athletic stance
•Infiniti signature “double arch” front grille, dynamic arch silhouette and Crescent-cut C-pillar
•Distinctive LED head lamps and lighting (headlights, fog lights and marker lights), LED rear combination lamps
•Advanced aerodynamic design with 0.26 coefficient of drag and zero front and rear lift concept (0.275 for Sport grade)

•Front engine/rear-wheel drive 3.7-liter aluminium-alloy DOHC 24-valve V6, rated at 326horsepower and 361 Nm of torque , featuring Continuously Variable Valve Timing Control (CVTCS) and Variable Valve Event & Lift (VVEL)
•Infiniti Direct Response Hybrid with intelligent dual clutch control, combining 3.5-liter 24-valve DOHC aluminium-alloy V6 and compact laminated lithium-ion battery design with an innovative one-motor/two-clutch motor control; V6 rated at 294 horsepower and 338 Nm of torque, advanced 50 kW electric motor rated at 67 horsepower and 270 Nm of torque, Hybrid system net power 350 horsepower and combined torque of 536Nm.
•7-speed electronically controlled automatic transmission with Downshift Rev Matching and manual shift mode, Adaptive Shift Control
•Drive mode selector switch (Sport, Standard, ECO, Custom settings)
•4-wheel independent multi-link suspension (front single pivot double-wishbone design/revised rear design) with extensive use of lightweight aluminium components and front and rear stabilizer bars
•Direct Adaptive Steering technology for enhanced steering feel and personalized selection of steering effort and gear ratio
•4-wheel power-assisted vented disc brakes, 4-wheel Anti-lock Braking System (ABS), Electronic Brake force Distribution, Brake Assist
•Advanced Vehicle Dynamic Control with Active Trace Control for dynamic cornering ability
•Active Lane Control™ (utilizing world’s first Direct Adaptive Steering technology)
•Tyre-specific Tyre Pressure Monitoring System (TPMS)

•Driver-oriented layout and a console with warm, asymmetric design
•Ample knee, head and shoulder roominess
•Easy rear ingress/egress provided by wide rear door openings
•Natural contour ergonomic-design front seats for enhanced comfort
•60/40 split rear seat, rear centre armrest with trunk pass-through(except hybrid)
•Kacchu aluminium interior trim on centre console, instrument panel and doors
•Available next-generation Studio on Wheels by Bose sound system with instrument panel three-speaker array (up to 14 total speakers), Advanced Staging Technology

Infiniti InTouch
•Infiniti InTouch next-generation Human Machine Interface (HMI) with world’s first dual touchscreen displays (LCD/VGA 8-inch upper and 7-inch lower color displays) and smart phone connectivity
•Bluetooth Hands-free Phone System and Streaming Audio via Bluetooth

Safety Shield Technologies
•Infiniti Advanced Air Bag System (AABS) with dual-stage supplemental front air bags with seat belt sensors and occupant classification sensor
•Front seat-mounted side impact supplemental air bags
•Roof-mounted curtain side impact supplemental air bags for front- and rear-seat outboard occupant head protection
•Traction control system and Activate Trace Control (integrated with Vehicle Dynamic Control)
•Available Smart Beam Assist

•Available across all of Infiniti in the Middle East markets

For more information please contact:
Francesca Ciaudano
Deputy GM, Marketing & Public Relations
Infiniti ME
Tel: +97148817500

Jason Simms
Infiniti press office
Ketchum Raad
Tel: +971551239700