Investment, expansion and innovation to dominate Jaguar Land Rover agenda

August 20, 2014 1:38 pm

As global investment of over $5.8bn continues to generate a powerful lineup of innovative sports cars and luxury SUVs for Jaguar Land Rover across the world, Bruce Robertson, new Managing Director of Jaguar Land Rover MENA, has presented his take on the future of the luxury British marquee in the Middle East and North Africa region.

“Investment is the fuel for further innovation, expansion and prosperity for the brand in the MENA region, and will result in further development in the areas of training, customer service, engineering and product development,” commented Robertson.

With Jaguar’s record sales increase of 21% in its last full fiscal year, Robertson noted, “The brand also boasted an all-time peak performance in March.” He went on to reference the fact that MENA boasts the oldest Jaguar dealership in the world, and stated, “The stage was firmly set for Jaguar’s unbeatable future product pipeline, most notably the Jaguar XE which follows a seven year run of success since the launch of the award-winning Jaguar XF, the flagship XJ and, most recently, the Jaguar F-TYPE.”

Land Rover, present in the Middle East for over 65 years, has produced equally successful yields. Last fiscal year, sales were up 39% on the previous year, positioning the MENA region as the third fastest growing Land Rover market worldwide. This, Robertson says, puts the brand in its strongest position yet as it prepares to launch the new Discovery Sport, in hopes that it makes it to fourth position overall for Jaguar Land Rover globally.

Now present in 17 markets in the MENA region with 40 dealerships, Robertson’s aim is to grow the Jaguar Land Rover dealer footprint to 64 dealerships across 18 markets in the next three years with strategic actions planned in 2014 to further strengthen the regional dealer network.