Jaguar Land Rover MENA extends customer service experience with launch of its mobile apps on android

September 2, 2014 1:17 pm

Jaguar Land Rover MENA announced that its regional mobile apps have become available on the Android platform, in line with efforts to further enhance its customer service experience.

The free apps were first introduced to iOS and Blackberry users in September 2012 after the luxury automotive manufacturer invested in the research of mobile technology and customer trends in the Middle East. Since the launch, the mobile apps have been downloaded more than 50,000 times across its iOS and Blackberry platforms.

Speaking about the launch of the Android version of the Jaguar Land Rover mobile apps, Hannah Naji, Marketing Director for Jaguar Land Rover MENA, said, “After a positive response from our MENA customer base following the initial launch of the mobile apps, the next natural step was to get back to the research and development teams and start working on an Android version so as to extend our reach even further across the region. I am confident that as a result, we will witness an even greater user footprint in the months to come.”

In turn, Abdimajid Haithar, General Manager of Mahmoudia Motors – the sole and official dealer of the Jaguar and Land Rover brands in Jordan – commented, “The Android version of the mobile apps was very well received among our Jordanian customer base, significantly bolstering communication between them and Jaguar Land Rover. This progressive step reaffirms Jaguar Land Rover’s pioneering standing in terms of offering customers an exceptional and exclusive experience.”

The Jaguar Land Rover MENA apps target both existing and potential customers, and are now available for download on the Google Play Store. The fully integrated mobile apps are offered in three languages including Arabic, English and French, with the default language determined by the language of the device.

Some of the features of the mobile apps comprise: iCatalogue, Book a Test Drive, Directory Listings, SOS and Smart Service Request, as well as a Survey function, the latest news and promotions from across the region and social media connectivity. Those looking at a potential purchase can browse a selection of vehicles using the iCatalogue feature, which provides an overview of new models and accessories. Users can retrieve details of a specific model, obtain facts and figures, configure the vehicle, select wheel and colour choice, and take a 360 view of a selected vehicle.

An added feature allows customers to book a test drive using GPS technology, which automatically sends the request directly to the dealer closest to the customer. GPS is also utilised via a search option to identify and provide contact details for the nearest showrooms and service centre facilities. In case of an emergency, customers on mobile can dial the emergency option, which will direct them to a Jaguar Land Rover Roadside Assistance team in their respective location.