KIA gets its show on the road

February 27, 2014 1:49 pm

KIA Motors Corp. – through its sole distributor in the UAE, Al Majid Motors Co. – is getting its show on the road next week when it takes its popular range of SUVs, compact cars and family sedans around the UAE for its annual roadshow. This year’s initiative is offering one lucky customer a trip to Brazil to watch the FIFA 2014 Football World Cup.

Throughout the month of March, automobile aficionados, motoring fans and lovers of a refined driving experience will have the opportunity to witness the launch of “More Stylish than Ever All-New Kia Soul” loaded with surprising elements and features, and get up close and personal with the range of KIA models at four separate locations in the emirates, where they will be able to receive specialist product information, arrange for a test drive and enter the competition to win three nights in Brazil for two people.

“The KIA on Tour roadshow is as popular with everyone at KIA as it is with our customers, as it is the one time in the year where we get to move out of our showrooms and demonstrate our cars to the public in their own environment,” said Mohammed Khader, President of Al Majid Motors Co, KIA.

“It is a very rewarding experience, particularly when we engage with customers who hadn’t realised about the value of our marque and the quality of our vehicles. It is nice to be a part of their pleasant surprise. This year we are especially excited to be able to offer one customer and a companion an all-inclusive package to Brazil for the FIFA 2014 World Cup in July,” he added.

The First KIA on Tour 2014 FIFA Road Show will be kicking off on 7th of March in “Al Qasba, Sharjah, followed by second venue at Dubai Festival City, Dubai on March 14th, at Manar Mall, Ras Al Khaimah on March 21st, and finishing up at Bawadi Mall, Al Ain on April 4th. The Roadshow timings are from 3:00pm-10:00pm.

For further information please contact:
Dara Husseini
Cicero & Bernay Public Relations
Tel: +971 4 334 2966
Fax: +971 4 334 2977