Lexus LX 570 Middle East sales grow by 10% in the first five months of 2014

June 23, 2014 3:09 pm

Lexus today announced a steady growth in sales of its flagship LX 570 SUV in the first 5 months (Jan-May) of 2014 across the Middle East region to register a 10% increase in sales over the same period in 2013. Lexus sold 7,736 units of the LX 570 in the region, including all the 40 units comprising the first lot of the 200 units of the Supercharged Lexus LX 570, which the luxury brand rolled out exclusively to mark its 25th anniversary milestone.

Nobuyuki Negishi, Chief Representative of Middle East & North Africa Representative Office, Toyota Motor Corporation said, “The LX 570 model offers a sophisticated blend of exceptional performance with uncompromising go-anywhere capability and unmatched luxury. A spacious cabin filled with refinement and technology which can seat 8 passengers takes the driving experience to new heights backed by exceptional quality and durability. All these factors have contributed to the sustained demand for this model.”

“Moreover, acknowledging the passion of discerning customers for Lexus and the LX 570 and to celebrate 25 years of success in the region, we introduced the Supercharged LX 570 exclusively in the Middle East. The response and appreciation that we have received from customers, those that were lucky enough to get their hands on one as well as those that couldn’t has been phenomenal”, added Negishi.

The LX 570’s superb on-road and off-road performance is enhanced by its high-strength body-on-frame construction and incredible power output. The supercharged model has a 5.7-litre V8 engine with a supercharger churning out 450 HP and 72.0 kg-m of torque teamed to a six-speed automatic transmission with standard full-time four-wheel drive to achieve the largest displacement possible. Ninety percent of the peak torque comes on stream at just 2,200 rpm, making the supercharged LX 570 exceptionally responsive and incredibly strong as a tow vehicle. In the case of the Sport and Luxury models, the 5.7 litre engine delivers 362HP of output and 54.0kg-m of torque to work seamlessly with the very flexible 6-speed automatic transmission.

The LX 570 offers a combination of superb off-road capabilities as well as dynamic on-road performance. The agile and remarkably comfortable on-road handling and performance is a result of the advanced electronic traction control technologies, sophisticated Adaptive Variable Suspension System and full-time 4WD featured in the LX 570. On the other hand, the vehicles superior off-road control and balance can be attributed to the advanced off-road technologies such as Multi-terrain ABS and Crawl Control that have been incorporated. These technologies give superior control over the wilderness conditions enabling the driver to focus solely on steering as the Multi-terrain Select adjusts multiple vehicle systems to negotiate the terrain selected: Mud & Sand, Loose Rock, Mogul, Rock & Dirt or Rock whereas at low speeds, Crawl Control intelligently applies throttle and braking operations, further optimized by Multi-terrain ABS. In addition, other systems such as Active traction control system, Vehicle Stability Control, Hill start assist control, 4 wheel Active Height Control and Multi Terrain Monitor make driving more fun and safe.

Luxury features in the LX 570 boost the Lexus driving experience to new heights. The interior of the vehicle displays an extraordinary level of luxurious refinement – from the wood and leather- trimmed steering wheel, the beautiful front console, the soft touch leather that contrasts with finely varnished wood inserts, to the stunning multimedia graphics in this flagship SUV. Additionally, the driver’s power seat has heating and available ventilation, along with 10-way adjustability. The supple leather trim is crafted from the highest-quality full-grain stocks, including available semi-aniline leather. The exclusive brown wood accents are individually selected for consistent color and grain.

Lexus engineers spent two years in the Middle East and Arctic Circle developing an advanced air conditioning system that can cope with harsh temperature extremes. Two powerful air-conditioning units and twenty eight air vents throughout the cabin distribute air at just the right temperature quietly and evenly throughout the cabin, without unwelcome drafts. The air conditioner also features Multi-zone Automatic Climate Control that enables occupants in the front seats and outboard second and third row seats to set their individual climate zone preference.

For superb home theater quality in-car entertainment, the LX 570 comes with 19 speakers that distribute multi-dimensional sound and musical clarity. The system also offers an in-dash DVD player, and a USB/ mini-jack for connecting media players and a central 9-inch touch screen display.

The LX 570 model is offered in 3 variants with a Supercharged, Sport and Luxury edition. All the 3 variants have a unique exterior appearance which is embellished with front and rear bumper spoilers and fog lamp bezel to complement the Lexus spindle grille-the signature front fascia- that represents the new face of Lexus.

For more information please contact:
Ismail Yagan
Public Relations Manager
Toyota Middle East & North Africa
Tel: +9714 2993875
Mobile: +97156 1797456

Walid Majzoub
Tel: +9714 3672530
TRACCS 24/7 Media Hotline: +97150 9448389