Lexus registers steady growth in Middle East luxury segment with a 19% sales increase in 2013

February 18, 2014 1:46 pm

Lexus announced a steady increase in Middle East sales in 2013 with a +19% rise to sell 37,284 vehicles in the luxury segment. With its focus on leading edge innovation and design in line with its brand campaign theme of “Amazing in Motion”, Lexus continues its impressive ascent to rank among the top in the luxury car segment across the region.

Nobuyuki Negishi, Chief Representative of Middle East & North Africa Representative Office, Toyota Motor Corporation said, “Our emphasis on design excellence has been a significant factor in the overall look and feel of our cars with a deep commitment to world class design and this has helped us maintain our growth momentum in the luxury segment. Building on the three main pillars of aggressive design, dynamic performance, and advanced environmental and safety technologies, we have made consistent, innovative progress and seen strong customer acceptance of our new design philosophy.”

Leading the charge for the sedan range, the Lexus IS made its mark on luxury car buyers in the region with an impressive +63% growth in sales with 1,864 units. With its contemporary and elegant design, advanced driving dynamics and innovative technology, the IS is a distinctive and premium sports sedan which provides a truly responsive vehicle as a natural extension of its driver. The fun-to-drive capability of the new generation 2014 Lexus IS comes alive in its performance with its agile handling capability. The finely-tuned front and rear suspensions also assist the driver with an accurate steering response and an excellent grip. Engine variants offered include: a 2.5 Litre V6 providing 204HP, and a 3.5 Litre V6 delivering an emphatic 312HP.

With a total of 3,000 improvements, the LS is the most refined Lexus saloon ever built and has made a significant impact on luxury car buyers to register a +55 % increase in sales during 2013 with 2,171 units. With the Lexus LFA as a reference point during its development, the 2014 Lexus LS has been further refined to deliver an even greater performance. A more agile platform has been achieved with laser welding and an innovatively bonded body structure that also adds strength and lightness for a stable, smoother ride. Acceleration, seamless shifting, control and fuel efficiency is easily adjusted by the turn of the Drive Mode Select dial which offers four distinct driving styles. The thrilling drive of the Lexus LS is now even more engaging in the F SPORT model.

In the SUV category, sales of the Lexus GX grew by +63 % with 1,060 units during 2013. The Lexus GX remains a rarity among luxury SUVs, a full-capability model with exceptional off-road prowess, yet with on-road handling and ride quality that epitomize the Lexus brand. The bold design with a large spindle grille coupled with revolutionary driving dynamics takes the styling of luxury to a new high level. The Lexus GX is a premium luxury family commuter during the week that easily transforms to a trail-driving 4×4 on the weekend, with room for up to seven. Such a contrast of functions is made possible by a combination of rugged body-on-frame construction and an advanced standard Kinetic Dynamic Suspension System (KDSS), which helps to significantly reduce body lean without needing stiffer springs and dampers.

For more information please contact:
Ismail Yagan
Public Relations Manager
Toyota Middle East & North Africa
Tel: +9714 2993875

Walid Majzoub
Tel: +9714 3672530
TRACCS 24/7 Media Hotline: +97150 9448389