New Cadillac Middle East strategy leads to best January sales on record
Cadillac Middle East is off to a strong start for the year, announcing its best January sales on record. Cadillac also achieved 27% year on year growth for the month of January.
Intense demand for the recently launched, revamped, 2015 Cadillac Escalade SUV was a factor in the result. The company saw triple digit growth in the sales of the all-new flagship vehicle last month.
However, Cadillac’s distinctive vehicles are only one part of the success story for the premium automaker.
The underlying strategy Cadillac implemented in the last half of 2014 continues to drive growth, month in, month out.
“Our strategy is to give the brand and our customers the focus they need as we continue to grow in the region,” said Felix Weller, Regional Sales and Marketing Director for Cadillac.
To do this, Cadillac created a dedicated sales and marketing unit, within General Motors Middle East. The move echoes recent changes in the global brand. Cadillac recently shifted its international headquarters from Detroit to New York under the new leadership of Johan De Nysschen.
Weller said “We’re also changing the way we communicate our brand. We have a new design language and are doing a lot across the region to ensure those who come to our dealers are treated to the best customer experience.”
“Cadillac has products that go above and beyond in term of features, style, quality and performance. You can have the greatest products in the world but at the end of the day, the most important element is your customer. This is why our key strategy is to put the customer at the center of what we do. It’s a multifaceted strategy, and we’re seeing good growth as a result of it,” said Weller.
In January, Cadillac reported healthy growth in the UAE, KSA and Oman (up 18%, 14% and 11% respectively) and triple digit growth in Qatar, Bahrain and the Levant.
With more Cadillacs on Middle East roads than ever before, the brand has its sights set on further growth through 2015. This is likely to be driven by Cadillac’s commitment to providing world-class services and the release of new products. Two new performance edition vehicles: the ATS-V and CTS-V will be released later this year.
Cadillac has been a leading luxury auto brand since 1902. Today Cadillac is growing globally, driven by an expanding product portfolio featuring dramatic design and technology. Described as luxurious, having a bold and daring personality, being tough and strong as well as safe and powerful, Cadillac has maintained an iconic presence for over 85 years in the Middle East.
The Cadillac portfolio in the Middle East features award-winning passenger cars ATS, CTS and XTS as well as the SRX crossover and Escalade SUV. Cadillac also offers customers a high-level aftersales service experience through the Premium Care Program. For more information, please visit www.cadillacarabia.com.