Nissan & Alissa Auto announce strong 2013 results and ambitious targets for 2014 in Saudi Arabia

May 20, 2014 10:40 am

Nissan’s strong partnership with new authorized dealer Alissa Auto underpins the mutual ambitions to reach 100,000 units by 2016, resulting in a market share of 12 per cent.

Since appointing Alissa last September, sales have soared to 25 000 units and 15,641 units in the first quarter of 2014, catapulting Nissan to third market position among the Kingdom’s top auto brands. The market share has climbed to 8.0 per cent – up from 1.3 per cent in the same period last year.

Samir Cherfan, Managing Director, Nissan Middle East says: “This shows the largely untapped potential of Nissan in Saudi Arabia, the region’s biggest single market”. These impressive results of the young partnership between Alissa Auto and Nissan are already proving a “game-changer” in the Kingdom”.

Najeeb Alissa, Chairman, Alissa Auto said: “What we are doing in co-operation with Nissan is changing the way people think of the auto industry in the Kingdom. This is reflected in the public’s purchase consideration growing by 28 percent achieving the second brand position in the market. To capitalize on this, we are focusing on the sales network expansion, spare parts coverage and service coverage.

“Our priority is to make Nissan Parts and Services within the reach of all our customers in the Kingdom in the shortest time span.

“The sales network expansion will be at 60 percent coverage in July 2014 and we will reach full coverage by March 2015. Our spare parts coverage will reach full coverage by July 2014, via 59 parts outlets. And our service coverage will be at 70% in July 2014 with full national coverage slated for March 2015. To mark this special day, we are today launching our innovative Mobile Service Van concept” continued Najeeb Alissa.

Samir Cherfan explains the significance of the ‘Renewing the Bond’ initiative, which is the foundation of the strong sales performance and the rapid expansion of Alissa’s sales and support infrastructure.

“The Saudi strategy is built on the quality and quantity of our dealer network a strong product line-up and enhanced customer experience,” Cherfan states. “The line-up now comprises eight passenger cars, four SUVs, three crossovers, and four LCVs and will be completed by 6 new model launches by 2016.”

“We are bringing the best of Nissan, as an example a world premiere, we introduced the new Nissan retail Concept in the first showroom in November 2013 and will continue to deploy this new concept across the network to provide Saudi consumers with a unique experience. We are also continuously enhancing the brand experience through various differentiating campaigns: competitions highlighting our heritage, the introduction of Nissan GT Academy, the revival of ActionHa, and sponsorships such as the Prince Soccer Cup locally and the UEFA Champions League and UEFA Super Cup internationally,” Cherfan concluded.

For Nissan Middle East FZE media enquiries:
Yolande Pineda
Director, Corporate Communications Department
Nissan Middle East FZE
Tel: +971 4 881 7500
Fax: +971 4 881 9747

Yasser Al Asitani
Public relations and Media Manager
Mob: +966 50777 3317