Nissan Altima leads in Bahrain with 33.3% market share

July 22, 2014 10:43 am

Nissan Altima sales continue to soar in Bahrain and the latest sales figures reaffirm it conclusively. Leaving the competition far behind, Nissan’s flagship sedan now commands 33.3% of the highly competitive automobile market in Bahrain and the model is the top-seller in the mid-size luxury sedan segment.

Announcing the sales figures for FY13, Paul Baker, General Manager at Y.K. Almoayyed & Sons, said, “It is not surprising that Nissan Altima is the market leader in Bahrain. Altima has been the perennial favourite of families in Bahrain and the launch of the new model has moved sales into top gear.”

As Bahrain’s favourite sedan model, Nissan Altima tops the popularity chart for innovative features, great value and customer satisfaction. The new Altima is the most innovative Altima ever and it is offered in three 2.5-litre engine equipped models -2.5S, 2.5SV and 2.5SL along with two 3.5-litre V6 models – 3.5SV and 3.5SL.

“The redesigned new Altima sedan is an embodiment of ‘Innovation that Excites’ and offers special powers for the driver. It combines new design, advanced style and comfort features, latest safety features and the cutting edge of automobile technology,” Paul said.

A host of advanced features are available in the Altima such as next-generation Xtronic CVT, Intelligent Key with Push Button Ignition, Advanced Drive-Assist Display and Paddle Shifters. A thoughtful feature in the Altima is the first-in-class Remote Engine Start System that lets you cool your Altima from up to 60 metres away. Altima’s multimedia package includes a Bose Sound System with 9 speakers, Bluetooth hands-free phone system, iPod/USB connectivity and a Navigation System with 7″ colour screen.

A variety of standard safety features are also available in the Altima, including the Nissan Advanced Air Bag System, driver and front-passenger seat-mounted side-impact supplemental air bags, roof-mounted curtain side-impact supplemental air bags, Vehicle Dynamic Control, 3-point ALR/ELR seat belt system and Tire Pressure Monitoring System with Easy Fill Tire Alert.

Optional features include next-generation Safety Shield technologies, including Blind Spot Warning, Lane Departure Warning and Moving Object Detection systems using an innovative single rear camera. The 2014 Altima S model comes with a 16″ alloy wheel as part of the standard equipment. Nissan Altima prices in Bahrain starts from BD7995 and customers can avail convenient finance deals.

For more information on Nissan Bahrain, please contact:
Rohit Kapur
Marketing Manager
Y.K. Almoayyed & Sons
Tel: +97317732732