Sayarti launches world renowned parts brand Magneti Marelli in Oman

April 19, 2014 9:33 am

Sayarti, one if the fastest growing automotive service networks in Oman, has officially signed an agreement to distribute the world renowned automotive brand ‘Magneti Marelli’ in the Sultanate of Oman, it was revealed at a press conference held at the City Season’s Hotel, Muscat.

Present at the event were Ed Cummins, Head of Service and Parts at Mopar, Serdar Toktamis, the Group General Manager of the Zubair Automotive Group, and Arun Kumar, the General Manager of Sayarti, along with other MOPAR and Magneti Marelli Representatives.

Commenting on the new partnership, Serdar Toktamis, Group General Manager of the Zubair Automotive Group, noted, “Sayarti has over these past few years created a modern and dynamic environment and a chain of outlets that are today capable of attracting such world leading brands as Llumar, Kenwood, Cooper Tires, Sonax, and Mickey Thompson – to name but a few. Today we’re very proud to announce that the world renowned Magneti Marelli brand will be joining the Sayarti family, this is a brand that will certainly be playing a starring role in the ever expanding Sayarti line-up.”

He added, “Sayarti as a business caters to service, parts and other automotive related product requirements regardless of vehicle brand, while Magneti Marelli manufactures components for all vehicle makes. This makes for an ideal partnership and one that will definitely benefit the customers in Oman irrespective of the vehicle brand they use.”This association marks Oman as the first country in the Middle East to launch the Magneti Marelli brand. Once launched, the Magneti Marelli product range will cover everything from Automotive lighting, electronics systems, exhaust systems, after-market vehicle parts, Lubricants, Batteries, and Collision Parts through to mechanical systems specifically designed for championship auto-sport technology.

“Magneti Marelli Parts are being offered through MOPAR to Sayarti for sale to customers, a three brand combination ensuring high quality standards, reliability and affordability. In undertaking this brand launch via our partners Sayarti, we are pleased to be launching the Magneti Marelli product line for all vehicle brands and making them available for purchase in-store in the Middle East – starting right here in Oman. We see our choice of Oman as the first country in the Middle East for the Magneti Marelli brand as a recognition of the deep loyalty that the Mopar brand has enjoyed since Chrysler was first launched here in the Sultanate in 1973” said Ed Cummins, Head of Parts and Service at Mopar.

Founded in Italy in 1919, Magneti Marelli is an international group that is recognised as a global automotive equipment leader – being represented in 19 countries and supplying OEM parts for most of the major car manufacturers in Europe, North and South America and Asia. Today, as a subsidiary of the Fiat Group, the company employs over 38,000 people in 85 production units, 12 R&D Centres and 26 Application Centres worldwide.

Magneti Marelli prides itself on a long history of automotive excellence, and is today positioned at the very forefront of automotive system design. Magneti Marelli’s energy, interest and investments are all aimed at technological innovation. The firm’s mission is to deal with technological challenges of automobiles and the future of mobility: sustainability, safety, connected cars and affordable mobility. Magneti Marelli supplies users with many solutions that are flexible and cost-effective yet technologically advanced – solutions that are at the cutting edge of technological progress and evolution within the automotive world.

The Magneti Marelli mission, like that of Sayarti, is to make its key technologies available to its final customers at an affordable price, by matching high quality and a competitive offer, technology and flexibility.

“At Magneti Marelli we strongly believe in the importance of matching our products with global partners – such as Sayarti – who will play an integral role in our worldwide distribution network. For us, it is important that our in-country distributors display the same passion for innovative technology and of course a passion for providing quality at an affordable level,” added a representative from Magneti Marelli.

Arun Kumar, General Manager of Sayarti, added, “When we were establishing Sayarti for the first time our concept was quite simple – to offer a one-stop-shop for all a customer’s car care needs whilst offering top quality service, the very best products, affordable prices and convenient locations. Magneti Marelli is a brand that shares very similar ideals, and it is these ideals that will ensure that this remains a long and fruitful partnership.”

Magneti Marelli will join top brands like Glasurit Automotive Refinish, Cooper Tires, Mickey Thompson Tyres, Sonax Car Care Products, HBC Smart Repair Products, Llumar window tint and PPF, and Kenwood in-car entertainment products and more as part of the Sayarti family of products. These iconic automotive brands represent the crème-de-la-crème of the automobile servicing and care industry and have helped Sayarti Autocare become the ‘go to’ brand for customers in Oman when it comes to automobile care.

Shortly, Magneti Marelli parts will be available throughout the Sayarti Wholesale and subdealer network and also through the Autocare outlet in various parts of Muscat.

For more information on Magneti Marelli and other products and services offered by Sayarti visit your nearest Sayarti centre or call 24 500 577 / 24 500 777.


Malcolm X Crasta
Account Manager
T: +968 24 693 236 (ext. 251)
F: +968 24 693 606